Ad-Tech’s ‘Cookie Licking’ Problem is Starving Quality Content, Says Basis President

CANNES, France – Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets smaller – much smaller. In fact, the advertising supply chain has become so bloated with intermediaries that roughly 60% of ad spend never makes it to content creators, according to Christian Hendricks, […]

Last updated Jul 12, 2026 by ATDb automated enrichment