Advertising Professionals Believe Traditional Agency Model is Broken or Will Be Within 3-5 Years

Basis 2026 Advertising Agency Report Illustrates How AI, Transparency, Process and Other Factors are Converging to Make Work More Difficult for Advertising Professionals Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced survey results showing that 87% of agency professionals believe the traditional agency model is either broken or will be within […]

Last updated Apr 21, 2026 by ATDb automated enrichment