Cadreon was rebranded to Matterkind (Jan 2020)— see Matterkind for current status.
Cadreon
Programmatic Advertising (de
Programmatic Advertising (defunct)
Connections: 11
Last updated May 10, 2026 by the ATDb Editorial Team · Connections updated Jun 15, 2026
At a glance
Cadreon was IPG Mediabrands' addressable advertising platform launched 2010. Rebranded as Matterkind on May 7, 2020 to reflect a broader addressable activation focus beyond programmatic. Cadreon brand retired.
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