C
Cadreon
RebrandedNew York, New York, United States · Founded 2010
201-500 employees
Sourced & current · updated Jul 22, 2026
Cadreon was IPG Mediabrands' addressable advertising platform launched 2010. Rebranded as Matterkind on May 7, 2020 to reflect a broader addressable activation focus beyond programmatic. Cadreon brand retired.
Where they sit
Stack tier: Ecosystem Services (A)
Programmatic Platform
Was one of the largest and most prominent agency trading desks in the holding company ecosystem, operating as IPG Mediabrands' centralized programmatic and addressable buying unit before rebranding as Matterkind.
Ownership
Parent: Omnicom Media