Skip to content
ATDbbeta
SO

Seun Odeneye

Operator

Seun Odeneye is a seasoned AdTech and media investment leader known for building and scaling programmatic and performance media operations within IPG Mediabrands' UK ecosystem. As Managing Director, UK & Ireland at Kinesso, he oversees the media business for one of the industry's most prominent data-driven marketing engines, bringing strategic rigour and deep technical expertise to clients across IPG's UK agency group. His leadership has been instrumental in shaping how programmatic capability is structured and delivered at scale within a major holding company environment. Odeneye's career spans roughly two decades and reflects a steady progression through the technical and strategic layers of digital advertising. He began in ad operations at AdLink Internet Media before spending eight years at Microsoft in programmatic and performance media roles. He subsequently held senior programmatic positions at Mindshare, before joining IPG Mediabrands where he led Cadreon and then Matterkind in the UK & Ireland. He served as Managing Director, UK and IE, Media at Kinesso before stepping into a broader investment leadership remit in 2025. Beyond his commercial roles, Odeneye is a long-standing Role Model with Media For All (MEFA), reflecting a sustained commitment to diversity and inclusion within the media and advertising industry. His combination of hands-on programmatic heritage, platform-side experience at Microsoft, and holding-company leadership makes him a distinctive operator in the UK AdTech landscape.

Last updated Sep 27, 2026 by ATDb automated enrichment

In the news
Role
Chief Media Officer, EMEA
Company
Jellyfish
Based
London, United Kingdom
Connections
7

AI-drafted from public sources4 sources cited

Years in industry
20 years

Bio

Seun Odeneye is a seasoned AdTech and media investment leader known for building and scaling programmatic and performance media operations within IPG Mediabrands' UK ecosystem. As Managing Director, UK & Ireland at Kinesso, he oversees the media business for one of the industry's most prominent data-driven marketing engines, bringing strategic rigour and deep technical expertise to clients across IPG's UK agency group. His leadership has been instrumental in shaping how programmatic capability is structured and delivered at scale within a major holding company environment. Odeneye's career spans roughly two decades and reflects a steady progression through the technical and strategic layers of digital advertising. He began in ad operations at AdLink Internet Media before spending eight years at Microsoft in programmatic and performance media roles. He subsequently held senior programmatic positions at Mindshare, before joining IPG Mediabrands where he led Cadreon and then Matterkind in the UK & Ireland. He served as Managing Director, UK and IE, Media at Kinesso before stepping into a broader investment leadership remit in 2025. Beyond his commercial roles, Odeneye is a long-standing Role Model with Media For All (MEFA), reflecting a sustained commitment to diversity and inclusion within the media and advertising industry. His combination of hands-on programmatic heritage, platform-side experience at Microsoft, and holding-company leadership makes him a distinctive operator in the UK AdTech landscape.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingMedia Investment StrategyPerformance MediaAd OperationsDigital Media PlanningData-Driven MarketingHolding Company Agency OperationsDiversity and Inclusion in Media

Speaking topics

Programmatic media strategyMedia investment and measurable returnsDiversity and inclusion in advertisingData-driven marketing at scale

Recognition

Notable achievements

  • Led Kinesso's UK & Ireland media business as Managing Director before transitioning to a broader investment leadership role at IPG Mediabrands in 2025
  • Spent eight years at Microsoft in programmatic and performance media, building deep platform-side expertise
  • Guided the evolution of IPG Mediabrands' programmatic offering in the UK through the Cadreon-to-Matterkind-to-Kinesso rebrand journey
  • Long-standing Role Model with Media For All (MEFA), championing diversity in the advertising industry
Connection details