Tremor Video

Tremor Video was a programmatic video advertising technology company that specialized in delivering targeted video advertising solutions across digital channels. The company provided an end-to-end platform that enabled brands, agencies, and publishers to execute sophisticated video advertising campaigns with advanced targeting capabilities, real-time bidding functionality, and comprehensive analytics. Their technology stack supported multiple video ad formats including in-stream, out-stream, and connected TV advertising, positioning them as a significant player in the digital video advertising ecosystem. The company operated primarily in the B2B space, serving advertising agencies, brand marketers, and media buyers who required scalable programmatic video solutions. Tremor Video's platform emphasized data-driven targeting, brand safety controls, and transparent reporting mechanisms to help advertisers maximize their return on ad spend. The company was acquired by Telstra's Tapview division in 2015 for approximately $101 million, and subsequently underwent several ownership changes. In 2020, Tremor Video merged with RhythmOne to form Tremor International, which continues to operate in the video advertising technology space under the ticker symbol TRMR on the NASDAQ exchange.