Tremor Video

Major programmatic video advertising platform provider with significant market presence in CTV and digital video

Tremor Video was a programmatic video advertising technology company that provided an end-to-end platform for buying, selling, and managing video advertising campaigns across digital channels. The company specialized in connecting advertisers and agencies with premium video inventory through its demand-side platform (DSP) and supply-side platform (SSP), enabling sophisticated targeting, real-time bidding, and comprehensive campaign analytics. Tremor Video supported multiple video ad formats including in-stream, out-stream, and connected TV (CTV) advertising. In 2015, Tremor Video merged with RhythmOne (formerly Blinkx) to create a combined video advertising platform. The merged entity operated under the RhythmOne name before being acquired by Taptica in 2017. Following the acquisition, the combined company was rebranded as Tremor International in 2019, which became a publicly-traded company on the London Stock Exchange (AIM market). Tremor International has since grown to become a significant player in the programmatic video advertising space, operating multiple brands including Tremor Video, RhythmOne, Unruly, and Spearad.