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Brief
FuboTV

FuboTV

FuboTV delivers live sports, news, and entertainment via a flexible streaming subscription while offering advertisers premium, data-driven access to highly engaged live sports audiences on connected TV.

fubo.tvNew York, New York, United StatesFounded 2015Parent: The Walt Disney Company

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 14, 2026

Industry
Connected TV (CTV) / Streaming Advertising / OTT
Business Model
Subscription + Advertising (DTC Streaming / vMVPD)
Target Market
B2C (Sports fans, cord-cutters); B2B (Advertisers targeting live sports audiences)
Employee Count
501-1000
Funding
~$600M+
Revenue Range
$1B–$1.5B (annual, estimated based on public filings)
Stock Symbol
FUBO
Parent Company
The Walt Disney Company
API Available
Limited
Market Position

Leading sports-first vMVPD and CTV advertising platform, positioned as the premium destination for live sports streaming outside traditional pay-TV

Overview

FuboTV is a sports-centric over-the-top (OTT) live television streaming service that launched in 2015 originally as a soccer-focused platform before expanding into a full-scale virtual MVPD (multichannel video programming distributor). The platform now offers 100+ live channels including major sports networks such as ESPN, Fox Sports, NBC Sports, and FS1, alongside regional sports networks, news, and entertainment programming. FuboTV differentiates itself with features like 4K streaming for select live sports events, cloud DVR storage, multi-screen viewing, and a robust sports-first user experience. In the AdTech ecosystem, FuboTV operates a growing advertising business leveraging its first-party subscriber data and live sports viewership to offer targeted connected TV (CTV) advertising. The company has invested in interactive and addressable advertising capabilities, allowing brands to reach highly engaged sports audiences with precision targeting. FuboTV's ad platform benefits from the premium nature of live sports inventory, which commands higher CPMs and strong viewer attention. FuboTV went public on the NYSE in 2020 and has pursued strategic growth through acquisitions, including the purchase of Molotov, a French streaming service, and a short-lived merger attempt with Disney's Hulu + Live TV. The company competes directly with YouTube TV, Hulu + Live TV, DirecTV Stream, and Sling TV in the vMVPD space, while also competing with traditional pay-TV providers. FuboTV has reported revenues in the hundreds of millions annually, driven by subscription fees and an expanding advertising revenue stream.

Products & Features

FuboTV Live Streaming

100+ live TV channels including sports, news, and entertainment delivered via OTT on multiple devices

Cloud DVR

Cloud-based DVR storage allowing subscribers to record and replay live content, with plans offering up to 1000 hours

4K Sports Streaming

Select live sports events streamed in 4K Ultra HD resolution for enhanced viewing experience

FuboTV Advertising Platform

CTV advertising solution leveraging first-party subscriber data for targeted, addressable ad delivery against live sports inventory

Multi-Screen Viewing

Simultaneous streaming on multiple screens depending on subscription tier

FuboTV Sports Betting Integration

Previously integrated sports wagering features (Fubo Sportsbook), though this segment was wound down in 2023

Fubo Extra / Add-On Packages

Optional channel bundles including international sports, entertainment, and premium networks

Molotov (France)

French live TV streaming service acquired by FuboTV to expand European market presence

Key Features
Sports-first channel lineup with major sports networks and RSNs4K live sports streamingCloud DVR with large storage capacityAddressable and interactive CTV advertisingFirst-party subscriber data for ad targetingMulti-device and multi-screen supportNo annual contract requiredLive sports pause and rewind functionality
Use Cases
Cord-cutters seeking live sports without cableBrand advertisers targeting live sports audiences on CTVProgrammatic CTV ad buying against premium sports inventoryRegional sports network viewership outside traditional cableInternational sports streaming (soccer, international leagues)
Customer Segments
Sports fans and cord-cutters (B2C subscribers)National brand advertisers seeking live sports CTV inventoryRegional and local advertisers targeting sports audiencesProgrammatic ad buyers and agenciesInternational sports viewers (France via Molotov)

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