FuboTV

Leading sports-first vMVPD with growing advertising platform

FuboTV is a sports-first live television streaming platform that operates as a virtual multichannel video programming distributor (vMVPD). Originally launched in 2015 as a soccer-focused streaming service, the company has evolved into a comprehensive over-the-top (OTT) entertainment service offering 100+ channels including major sports networks, entertainment programming, news channels, and regional sports networks. The platform distinguishes itself through its sports-centric approach with features like 4K streaming, cloud DVR, and multi-view capabilities. In the AdTech ecosystem, FuboTV represents a significant player in the connected TV (CTV) and streaming advertising space. As a publicly-traded streaming platform, FuboTV generates revenue through both subscription fees and advertising, offering advertisers access to engaged sports audiences through programmatic and direct ad sales. The company competes in the rapidly growing streaming television market against other vMVPDs and traditional cable providers, positioning itself as the premium destination for sports content with advertising opportunities across live sports, entertainment, and news programming.