Spectrum Reach’s Bill Herman: Local Advertisers Now Have More Opportunities Than Ever Before

Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their audiences. But as with all advertising, the details depend on the measurement infrastructure. “Relevancy is great, but making sure that the measurement is included is even more important. That way you know that you are […]

Last updated Sep 27, 2026 by ATDb automated enrichment