Claritas

Leading provider of consumer segmentation and identity resolution solutions with strong legacy in demographic data

Claritas is a leading data analytics and marketing solutions company that specializes in consumer segmentation, identity resolution, and audience targeting. The company is best known for its PRIZM segmentation system, which has been a cornerstone of marketing analytics for decades. Claritas provides marketers with tools to understand consumer behavior, identify target audiences, and optimize marketing campaigns across channels. The company combines demographic, behavioral, and geographic data to create detailed consumer profiles and segments. Claritas operates as a key player in the marketing data and analytics space, serving brands, agencies, and media companies with identity resolution, audience segmentation, and marketing analytics solutions. The company has evolved from its traditional roots in demographic segmentation to offer modern digital marketing capabilities including programmatic advertising support, omnichannel marketing solutions, and privacy-compliant identity solutions. Claritas maintains one of the largest marketing databases in the United States, covering nearly every household and providing deterministic and probabilistic identity graphs for marketing activation.