Claritas

Established leader in U.S. consumer segmentation and audience intelligence, with one of the most recognized segmentation frameworks (PRIZM) in the industry

Claritas is a data-driven marketing optimization company that unifies identity, AI, and proprietary consumer data to help marketers reach targeted audiences, personalize engagement, and drive measurable ROI.¹ The company offers over 6,500 syndicated audiences built from more than 20,000 demographic and behavioral attributes — including the segmentations PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode® — and provides an AudienceAnywhere® platform that allows marketers to extend their first-party data with custom and look-alike audiences.² Claritas serves advertisers, advertising agencies, and publishers, helping them create, manage, and measure served advertisements, track digital property visits, and monitor the effectiveness of advertising campaigns.¹ Its analytics and modeling capabilities measure lift by channel or audience and attribute conversions across eight distinct online and offline channels.² The company has also formed strategic partnerships, such as its integration with Comcast Advertising's Outcomes+ platform, bringing its audience data, identity graph, and measurement capabilities into an AI-powered audience discovery engine for premium video advertising.³ Source 1: claritas.com — Unlocking Growth with Data-Driven Insights: Meet Claritas Source 2: claritas.com — Custom Targeting and Audience Segments | Claritas LLC Source 3: martechcube.com — Claritas, Comcast Unite Audience Data & Measurement