Claritas
San Diego, California, United States · Founded 1971
501-1000 employees
Sourced & current · updated Oct 5, 2026Website
Claritas is a data-driven marketing optimization company that unifies identity, AI, and proprietary consumer data to help marketers reach targeted audiences, personalize engagement, and drive measurable ROI.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsIdentity ResolutionData Management Platform
Established leader in U.S. consumer segmentation and audience intelligence, with one of the most recognized segmentation frameworks (PRIZM) in the industry
Ownership
Parent: Warburg Pincus
Subsidiaries