Claritas
San Diego, California, United States · Founded 1971
201-500 employees
Sourced & current · updated Jul 6, 2026Website
Claritas is a leading data-driven marketing and audience intelligence company, offering consumer segmentation, identity resolution, and targeting solutions to help brands reach the right audiences.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsIdentity ResolutionData Management Platform
Established leader in U.S. consumer segmentation and audience data, with strong brand recognition through the PRIZM system and growing digital identity capabilities.
Ownership
Subsidiaries