Claritas
San Diego, California, United States · Founded 1971
501-1000 employees
Sourced & current · updated Aug 31, 2026Website
Claritas is a leading data-driven marketing and audience intelligence company, offering consumer segmentation, identity resolution, and targeting solutions to help brands reach the right audiences.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsIdentity ResolutionData Management Platform
Established leader in U.S. consumer segmentation and audience intelligence, with one of the most recognized segmentation frameworks (PRIZM) in the industry
Ownership
Parent: Warburg Pincus
Subsidiaries