Avocet

Specialized provider of cookieless identity solutions for programmatic advertising

Avocet is an advertising technology company that specializes in identity resolution and data activation solutions designed for the privacy-first advertising landscape. The company focuses on providing cookieless targeting capabilities and audience building tools that help advertisers and publishers navigate the transition away from third-party cookies. Avocet's platform enables the advertising ecosystem to maintain effective targeting and measurement capabilities while adhering to evolving privacy regulations and browser restrictions. The company positions itself as a bridge solution in the post-cookie era, offering alternative identity frameworks that allow for cross-device user recognition and audience segmentation without relying on traditional cookie-based tracking. Avocet works with both the buy-side (advertisers, agencies, DSPs) and sell-side (publishers, SSPs) of the programmatic advertising ecosystem to enable data-driven advertising in a privacy-compliant manner. Their solutions are particularly relevant as the industry faces the deprecation of third-party cookies in Chrome and increased privacy regulations globally.