Lumen Research

Pioneer and recognized leader in panel-based eye-tracking attention measurement for advertising, with strong credibility among agencies and media owners in the UK and internationally

Lumen Research is a London-based attention measurement company that uses proprietary eye-tracking technology and large-scale panel research to quantify whether consumers genuinely see and engage with advertising across digital, TV, print, and out-of-home media. Founded by Mike Follett, Lumen has built one of the largest opt-in eye-tracking panels in the world, enabling it to deliver statistically robust data on ad viewability, attention duration, and engagement quality at scale. Their platform goes beyond traditional viewability metrics (such as IAB standards) to measure actual human attention — a distinction that has become increasingly critical as advertisers demand proof of real consumer engagement. Lumen's data and insights are used by advertisers, media agencies, publishers, and media owners to optimize creative executions, media placements, and investment decisions. The company has developed predictive attention models that can score creative assets and media placements before campaigns go live, allowing clients to forecast attention outcomes and improve ROI. Lumen has also been instrumental in establishing industry frameworks around attention metrics, collaborating with trade bodies and measurement standards organizations to help define what 'attention' means in an advertising context. In the AdTech ecosystem, Lumen occupies a distinctive niche as an independent, science-led measurement provider at a time when attention metrics are rapidly gaining traction as a currency for media trading. The company competes with a growing field of attention measurement vendors but is widely regarded as one of the most credible and methodologically rigorous players in the space, with a strong presence in the UK and expanding operations globally. Their work has influenced how major media owners, agencies, and brands think about the value of ad placements beyond simple impression counts.