Lumen Research

Pioneer and recognized leader in panel-based eye-tracking and attention measurement for advertising, widely cited as a scientific authority in the attention economy

Lumen Research is a UK-based attention measurement firm that has established itself as a leader in translating eye-tracking science into practical, commercially actionable advertising metrics. Founded by Mike Follett, the company uses a combination of panel-based eye-tracking research and predictive attention modeling to measure whether consumers genuinely see and engage with advertising across multiple media channels, including digital display, video, social, TV, and out-of-home. Their methodology moves beyond traditional viewability metrics to quantify actual human attention, providing advertisers, agencies, and media owners with a more meaningful currency for evaluating ad effectiveness. Lumen's core platform enables clients to measure attention at scale by combining opt-in panel data from thousands of participants with machine learning models that can predict attention outcomes across broader audiences and placements. This approach allows the company to deliver attention metrics — such as eyes-on time and attention seconds — that correlate more directly with brand recall, consideration, and purchase intent than legacy proxies like impressions or clicks. The company has been instrumental in advancing the industry-wide conversation around attention as a media planning and buying currency. In the AdTech ecosystem, Lumen occupies a distinctive niche as an independent measurement and research partner, working with major advertisers, media agencies, publishers, and platforms seeking to validate and optimize their media investments. The company has formed partnerships with major media owners and measurement bodies, and its attention metrics have been integrated into media planning tools and programmatic buying workflows. Lumen is widely regarded as one of the most credible and scientifically rigorous voices in the attention economy debate, competing with a growing field of attention measurement specialists.