L
Lumen Research
London, England, United Kingdom · Founded 2012
51-200 employees
Lumen Research is an attention measurement firm that uses eye-tracking technology and panel-based research to measure whether consumers actually see and engage with advertising. Their data is used by advertisers, agencies, and media owners to optimize creative and media placement strategies. Lumen is a pioneer in translating attention science into actionable advertising metrics.
Where they sit
Stack tier: Infrastructure & Data (B)
Verification & Measurement
Pioneer and recognized leader in panel-based eye-tracking attention measurement for advertising, with strong credibility among agencies and media owners in the UK and internationally