Vistar Media enables programmatic buying and selling of digital out-of-home advertising inventory, bringing data-driven automation, audience targeting, and real-time optimization to physical world advertising at scale.
Last updated Feb 8, 2026
Leading programmatic DOOH platform and SSP with extensive publisher network and demand-side integrations
Vistar Media is a leading programmatic advertising platform specializing in digital out-of-home (DOOH) advertising technology. The company pioneered the application of programmatic buying and selling to the DOOH industry, enabling advertisers to purchase digital billboard, transit, and place-based media inventory through automated, data-driven processes. Vistar's platform connects demand-side platforms (DSPs), agencies, and brands with a vast network of digital screens across various environments including billboards, transit stations, retail locations, airports, and other public venues. As a key infrastructure provider in the DOOH ecosystem, Vistar Media operates both a supply-side platform (SSP) for media owners and a demand-side solution for advertisers. The company has established itself as a critical bridge between traditional out-of-home advertising and modern programmatic advertising technology, offering capabilities such as real-time bidding, audience targeting, dynamic creative optimization, and comprehensive measurement and attribution. Vistar's technology enables advertisers to leverage data signals including location, time of day, weather, and audience demographics to deliver contextually relevant advertising at scale across the physical world.
Supply-side platform enabling DOOH media owners to monetize their digital screen inventory programmatically through real-time bidding and private marketplace deals
Demand-side platform allowing advertisers and agencies to plan, buy, and measure DOOH campaigns programmatically across multiple publishers
Ad serving technology for managing, delivering, and tracking DOOH advertising campaigns across digital screen networks
Technology that connects mobile device IDs to DOOH screen exposures for attribution and audience measurement
Location intelligence and foot traffic data for understanding audience exposure and campaign performance