Vistar Media

Vistar Media is a leading programmatic advertising platform specializing in digital out-of-home (DOOH) advertising technology. Founded to bridge the gap between traditional outdoor advertising and modern programmatic capabilities, the company has established itself as a pioneer in bringing data-driven, automated buying and selling to the DOOH industry. Vistar's platform connects advertisers with a vast network of digital screens across various environments including billboards, transit stations, retail locations, airports, and urban panels, enabling brands to execute sophisticated, location-based advertising campaigns at scale. The company's technology infrastructure combines real-time bidding (RTB) capabilities, advanced audience targeting, location intelligence, and comprehensive analytics to transform how outdoor advertising is bought and sold. Vistar Media's marketplace serves as a critical intermediary between demand-side platforms (DSPs), agencies, brands, and media owners, facilitating transparent and efficient transactions across thousands of digital screens. Through strategic partnerships and continuous platform innovation, Vistar has positioned itself as an essential component of the modern advertising technology stack, enabling advertisers to integrate DOOH seamlessly into their omnichannel marketing strategies. Vistar Media's growth trajectory has been marked by strategic acquisitions, expanded partnerships with major SSPs and DSPs, and the development of proprietary tools for campaign planning, execution, and measurement. The company serves a diverse client base ranging from global brands and advertising agencies to local businesses seeking to leverage the power of programmatic DOOH. With headquarters in the United States and a growing international presence, Vistar continues to drive innovation in the DOOH space, introducing new targeting capabilities, measurement solutions, and inventory access that elevate the effectiveness and accountability of outdoor advertising campaigns.