Skip to content
ATDbbeta
Brief
Vistar Media was acquired by T-Mobile US (Jan 2025)— See the full lineage →
Vistar Media

Vistar Media

Programmatic Advertisingvistarmedia.com

Vistar Media is a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, offering technology designed to make buying and selling OOH media easier.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

In the news
Founded
2012
HQ
New York, New York, United States
Parent
T-Mobile US
Connections
38

AI-drafted from public sources19 sources cited

At a glance

Employees
201-500
Funding
~$22M
Revenue
$50M-$150M
Stock
N/A
24integrations2competitors1corporate family1acquisitions
Digital Out-of-HomeProgrammatic Platform

About

Leading full-stack programmatic DOOH platform, recognized as a pioneer in bringing automated, data-driven buying and selling to the out-of-home advertising industry

Vistar Media is a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, offering technology designed to make buying and selling OOH media easier. Its platform connects advertisers with digital billboards and displays in public spaces, processing 12 billion monthly impressions across more than 25 countries. The company offers media owners a suite of tools engineered for their needs along with access to marketing partners, while giving marketers the capability to tell stories at any scale. On the demand side, Vistar's DSP enables advertisers to automatically activate campaigns based on contextual signals — such as weather conditions — with targeting options spanning specific environmental conditions as well as signals tied to consumer emotions, activities, and health needs. As of January 2025, Vistar Media was acquired by T-Mobile and now operates as part of T-Mobile Advertising Solutions, combining its DOOH expertise with T-Mobile's customer insights and omnichannel capabilities to expand innovation in out-of-home media. Source 1: builtinnyc.com — Vistar Media - Client Partner Source 2: datadoghq.com — Vistar Media Optimizes Global Ad Delivery with Datadog Source 3: vistarmedia.com — Out of Home Advertising | Vistar Media Homepage Source 4: vistarmedia.com — The Weather Company l Vistar Media Partner

Business model

Marketplace / Platform (DSP + SSP)

Target market

Enterprise and Mid-Market

What they offer

  • Vistar DSP

    Demand-side platform enabling advertisers and agencies to programmatically plan, buy, and optimize DOOH campaigns across a global network of digital screens.

  • Vistar SSP

    Supply-side platform that allows DOOH media owners to monetize their digital screen inventory through programmatic demand channels.

  • Vistar Ad Server

    Ad serving technology for out-of-home media owners to manage and deliver campaigns across their digital screen networks.

  • Audience Targeting

    Data-driven audience segmentation tools leveraging location intelligence and third-party data to reach specific consumer profiles in the physical world.

  • Measurement & Attribution

    Campaign measurement and attribution solutions that connect DOOH ad exposure to real-world outcomes such as foot traffic and brand lift.

  • Network Management Platform

    Tools for DOOH media owners to manage screen networks, inventory, and content delivery operations.

Key features

Real-time programmatic buying and selling of DOOH inventoryFull-stack DSP and SSP capabilities on a single platformLocation-based audience targeting and segmentationCross-environment screen network coverage (billboards, transit, retail, airports)Campaign measurement, attribution, and foot traffic analyticsDirect API integrations with major data and media partnersDynamic creative optimization for DOOH formatsPrivate marketplace (PMP) and programmatic guaranteed deal support

Use cases

Programmatic DOOH campaign planning and execution for brands and agenciesOut-of-home inventory monetization for media owners and operatorsAudience-targeted advertising across physical environmentsCross-channel campaign extension from digital to out-of-homeRetail media and proximity-based advertising near points of saleBrand awareness and reach campaigns across high-traffic public venuesFoot traffic attribution and real-world outcome measurement

Customer segments

National and global brandsAdvertising agencies and trading desksOut-of-home media owners and operatorsRetail and CPG advertisersEntertainment and media companiesFinancial services advertisersAutomotive advertisers

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureLocation intelligence and geospatial data processingProgrammatic ad servingData management and audience segmentationCloud-based platform architectureRESTful APIsOpenRTB protocol support

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Vistar Media