HERE Technologies enables advertising technology through location-based analytics
HERE Technologies holds a strong position as one of the top three global mapping and location platform providers, particularly dominant in the automotive and enterprise sectors. The company differentiates itself through its independence from consumer technology giants, extensive automotive partnerships, and focus on enterprise-grade location intelligence solutions.
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HERE Technologies is a leading global provider of location data and technology platforms, offering comprehensive mapping, navigation, and location intelligence services to enterprises and developers worldwide. Originally founded as the mapping division of Nokia, HERE has evolved into an independent location platform company that powers location-based services for automotive, transportation, logistics, and enterprise applications across diverse industries. The company maintains one of the world's most extensive and accurate mapping databases, covering over 200 countries and territories with real-time traffic information, precise positioning data, and advanced geocoding capabilities. HERE Technologies serves a diverse client base ranging from automotive manufacturers integrating navigation systems into vehicles, to logistics companies optimizing delivery routes, to technology platforms requiring location services APIs. The company's platform combines traditional mapping data with real-time sensor information, crowd-sourced data, and machine learning algorithms to deliver dynamic location intelligence. With a strong focus on enterprise B2B solutions, HERE has established itself as a critical infrastructure provider for location-based services, competing directly with major technology companies while maintaining independence and neutrality that appeals to enterprise customers seeking alternatives to consumer-focused mapping providers.
Last updated: 10/20/2025