Giphy provides the world's largest searchable library of animated content, enabling brands and users to enhance digital communication through expressive, shareable GIFs and stickers integrated across major social and messaging platforms.
Last updated Feb 8, 2026
Market leader in GIF search and sharing platform
Giphy is a leading online platform for discovering, creating, and sharing GIFs, stickers, and short-form animated content. Founded in 2013, the company built the world's largest library of animated content and became deeply integrated into social media platforms, messaging apps, and digital communication tools. Giphy's search engine and API enable billions of GIF shares daily across platforms like Instagram, Facebook, Twitter, Slack, and iMessage. In the AdTech ecosystem, Giphy operates as a unique visual content platform that bridges entertainment and advertising. The company monetizes through branded content partnerships, allowing advertisers to create sponsored GIFs and stickers that users organically share in their conversations. In May 2020, Facebook (now Meta) acquired Giphy for a reported $400 million, though the UK's Competition and Markets Authority later forced Meta to divest the company. In 2023, Shutterstock acquired Giphy for $53 million, significantly below the original Facebook acquisition price, marking a new chapter in the company's evolution.
Search engine for discovering GIFs, stickers, and animated content across billions of files
Developer API enabling GIF integration into third-party apps and platforms
Tools for creating custom GIFs from videos, images, and other media
Branded content and sponsored GIF advertising solutions for marketers
Animated sticker library for enhanced messaging experiences
Short-form video content platform