VistaCreate

A leading Canva alternative for SMB graphic design, backed by Vista's broader marketing services ecosystem

VistaCreate is a cloud-based graphic design platform that empowers non-designers to create professional-quality visual content for marketing, social media, and branding purposes. Originally launched as Crello in 2016, the platform was rebranded to VistaCreate in October 2021 following its acquisition by Vista (formerly Vistaprint) alongside Depositphotos in an $85 million deal. The platform offers an extensive library of over 150,000 customizable templates spanning social media posts, ads, presentations, videos, and print materials, along with access to millions of stock photos, videos, and audio clips. VistaCreate competes directly with Canva in the DIY design space, positioning itself as a feature-rich alternative with a strong emphasis on animated content and video creation. Its integration within the broader Vista ecosystem — which includes print-on-demand and marketing services for small businesses — gives it a unique cross-sell advantage that standalone competitors lack. The platform supports both free and paid subscription tiers, making it accessible to solopreneurs, freelancers, and small business marketing teams. Within the AdTech and MarTech ecosystem, VistaCreate serves as a creative production tool that bridges the gap between professional design software and the needs of resource-constrained small businesses. Its role in Vista's broader strategy is to provide an end-to-end marketing solution — from digital asset creation to physical print fulfillment — making it a meaningful player in the SMB marketing technology stack.