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Brief
Trackier

Trackier

Trackier delivers an all-in-one performance marketing platform with real-time tracking, fraud prevention, and white-label flexibility at a competitive price point for advertisers and affiliate networks.

trackier.comGurugram, Haryana, IndiaFounded 2015

Last updated May 16, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry
Performance Marketing & Affiliate Tracking
Business Model
SaaS
Target Market
Mid-Market and Enterprise
Employee Count
51-200
Revenue Range
$5M - $10M annually
API Available
Yes
Market Position

A competitive mid-market performance marketing platform known for white-label capabilities and strong emerging market presence

Overview

Trackier is an India-based performance marketing technology company that provides a comprehensive SaaS platform for campaign tracking, attribution, and affiliate management. Founded in 2015, the company serves advertisers, ad networks, and affiliate marketers with tools designed to manage and optimize digital marketing campaigns at scale. Its platform supports real-time data processing, multi-channel attribution, and advanced fraud detection to help clients maximize ROI across their marketing spend. The Trackier platform encompasses a wide range of capabilities including affiliate network management, mobile app tracking, influencer marketing management, and eCommerce performance tracking. The company has built a reputation for offering a highly customizable and white-label solution that allows agencies and networks to brand the platform as their own. Trackier integrates with hundreds of ad networks, traffic sources, and third-party tools, making it a flexible choice for performance marketers operating across diverse ecosystems. Trackier competes in the performance marketing and affiliate tracking space alongside established players like Impact, PartnerStack, Everflow, and TUNE. The company differentiates itself through competitive pricing, a feature-rich platform tailored for mid-market and enterprise clients, and strong support for emerging markets including Southeast Asia, the Middle East, and Africa. Its fraud prevention suite and real-time analytics capabilities position it as a credible alternative to more expensive enterprise solutions.

Products & Features

Affiliate Marketing Platform

End-to-end affiliate network management including partner onboarding, commission management, and performance reporting

Mobile Measurement Partner (MMP)

Mobile app install and in-app event tracking with attribution across ad networks and organic channels

Fraud Prevention Suite

Real-time fraud detection and filtering tools to identify invalid traffic, click fraud, and attribution manipulation

eCommerce Tracking

Performance tracking and attribution for eCommerce campaigns including coupon and voucher code tracking

Influencer Marketing Management

Tools to manage, track, and measure influencer campaigns and payouts

White-Label Solution

Fully brandable platform allowing agencies and networks to offer Trackier under their own brand identity

Real-Time Analytics Dashboard

Customizable reporting and analytics with real-time data visualization for campaign performance monitoring

Key Features
Real-time campaign tracking and attributionMulti-touch attribution modelingAdvanced fraud detection and preventionWhite-label and custom branding optionsAffiliate and partner managementMobile app tracking and MMP capabilitiesAutomated payouts and commission managementCustom reporting and data exportAPI access for custom integrationsCoupon and promo code tracking
Use Cases
Affiliate network management and partner trackingMobile app user acquisition and attributionPerformance-based advertising campaign managementInfluencer campaign tracking and ROI measurementeCommerce affiliate and coupon trackingAd fraud detection and traffic quality managementWhite-label performance marketing platform for agencies
Customer Segments
Affiliate networksPerformance advertisersDigital marketing agenciesMobile app developers and marketerseCommerce brandsAd networksInfluencer marketing platforms

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