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Trackier

Trackier

Performance Marketing & Attribution Technologytrackier.com

Trackier is a performance marketing solution provider that streamlines affiliate management and helps businesses enhance their marketing strategies.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2016
HQ
Gurugram, Haryana, India
Connections
18

AI-drafted from public sources6 sources cited

At a glance

Employees
51-200
Revenue
$5M - $10M annually
11integrations7competitors
Attribution & AnalyticsAd Fraud PreventionPerformance Marketing

About

A competitive mid-market performance marketing platform with strong traction in emerging markets and white-label capabilities for affiliate networks and agencies

Trackier is a performance marketing solution provider that streamlines affiliate management and helps businesses enhance their marketing strategies. With a presence on six of seven continents, the company offers a comprehensive suite of tools for tracking, analyzing, and optimizing marketing campaigns. Its core products include a performance marketing software platform and a mobile marketing platform, both designed to adapt to the evolving needs of the industry. Recognized by G2Crowd among the top SaaS products for partner marketing, Trackier focuses on delivering precise tracking of clicks, conversions, and sales. The company has expanded its portfolio with Apptrove, a mobile app performance tracking platform, and Affnook, a platform targeting the iGaming vertical. Source 1: wfh.team — Trackier Remote Jobs, Careers, Tech Stack, and Company Profile Source 2: ad-tech.com — TRACKIER - ad:tech New Delhi Source 3: trackier.com — About Trackier | Our Story, Commitment, Journey & ...

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Campaign Tracking Platform

    Real-time tracking of clicks, impressions, and conversions across multiple channels and traffic sources

  • Fraud Prevention Suite

    Advanced fraud detection and prevention tools including bot filtering, click injection detection, and anomaly alerts

  • Attribution Engine

    Multi-touch attribution capabilities for accurately crediting conversions across the marketing funnel

  • White-Label Solution

    Fully brandable platform allowing affiliate networks and agencies to deploy Trackier under their own brand identity

  • Mobile Measurement Partner (MMP)

    Mobile app tracking and attribution for iOS and Android campaigns including SKAdNetwork support

  • Affiliate Management

    End-to-end affiliate and partner management including onboarding, payout automation, and performance reporting

  • Analytics & Reporting

    Granular, customizable dashboards and reports providing real-time insights into campaign performance

  • SmartLinks

    Intelligent traffic routing links that direct users to the most relevant offer based on geo, device, and other parameters

Key features

Real-time click and conversion trackingAdvanced fraud detection and preventionWhite-label platform capabilitiesMobile measurement and app attributionMulti-touch attribution modelingAutomated payout and billing managementSmartLink traffic routingCustomizable dashboards and reportingAPI-first architectureSKAdNetwork and iOS 14+ support

Use cases

Affiliate network management and trackingMobile app user acquisition campaignsPerformance-based advertising campaign managementInfluencer and partner marketing trackingE-commerce affiliate program managementAd fraud detection and preventionWhite-label tracking platform for agenciesCross-channel attribution for digital marketers

Customer segments

Affiliate networksPerformance advertisersDigital marketing agenciesMobile app developers and marketersE-commerce brandsAd networksMedia buyers

Tech & specs

Technology stack

Cloud infrastructure (AWS)RESTful APIReal-time data processingPostback/S2S trackingJavaScript pixel trackingSDK (iOS and Android)SKAdNetwork integration

Security & compliance

GDPRData encryption in transit and at rest

Deployment

CloudOn-premise

API

Yes

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around Trackier