Trackier

A competitive mid-market performance marketing platform with strong traction in emerging markets and white-label capabilities for affiliate networks and agencies

Trackier is a performance marketing technology company founded in 2016 that offers a comprehensive suite of tools for campaign tracking, attribution, and fraud detection. The platform is engineered to handle high-volume tracking requirements and serves a diverse client base including advertisers, affiliate networks, ad agencies, and mobile marketers. Trackier's core offering enables clients to measure, optimize, and scale their digital marketing campaigns with granular real-time data and advanced analytics capabilities. The company's platform covers the full performance marketing lifecycle, from impression and click tracking through to conversion attribution and payout management. Trackier differentiates itself through its robust fraud prevention engine, flexible integration ecosystem, and white-label capabilities that allow networks and agencies to deploy the platform under their own branding. Its infrastructure is built to support billions of events, making it suitable for both mid-market and enterprise-scale operations. Headquartered in India, Trackier competes in the global performance marketing software space alongside established players such as TUNE, Impact, and Affise. The company has established a notable presence in emerging markets across Asia, the Middle East, and Africa, while also serving clients in Europe and North America. Its SaaS-based delivery model and competitive pricing have positioned it as a strong alternative for cost-conscious performance marketers seeking enterprise-grade functionality.