PartnerStack

Leading PRM platform for B2B SaaS companies with a differentiated built-in partner marketplace network

Founded in 2015 and headquartered in Toronto, Canada, PartnerStack is a purpose-built partner relationship management (PRM) platform designed for B2B SaaS companies. The platform enables businesses to recruit, onboard, manage, and reward partners across multiple program types — including affiliates, referral partners, resellers, and technology integrators — through a single unified interface. PartnerStack automates commission tracking, partner payouts, and performance reporting, significantly reducing the operational overhead associated with running complex partner ecosystems. PartnerStack differentiates itself through its dual-sided marketplace model: in addition to providing software for vendors, it operates a partner network that connects over 80,000 active partners with SaaS companies seeking to grow through indirect channels. This network effect creates a flywheel where vendors gain immediate access to motivated partners, and partners can discover and join multiple programs from a single dashboard. Notable customers include Intuit, Asana, Unbounce, and monday.com, reflecting strong adoption among mid-market and enterprise SaaS brands. In the broader AdTech and MarTech ecosystem, PartnerStack occupies a distinct niche at the intersection of performance marketing and channel sales. The company competes with platforms like Impact, Partnerize, and Alliances by Salesforce, but its laser focus on B2B SaaS partnerships and its built-in partner marketplace give it a compelling competitive position. PartnerStack has raised significant venture funding, including a CAD $35 million Series B, and continues to expand its platform capabilities and partner network as indirect sales channels grow in strategic importance for SaaS go-to-market motions.