PartnerStack

PartnerStack plays a significant role in the AdTech ecosystem by enabling companies to effectively manage their partner programs and leverage indirect sales channels to drive revenue growth. As a leading B2B SaaS platform for partnership ecosystem management, PartnerStack provides crucial capabilities for AdTech firms looking to expand their market reach through channel partnerships. PartnerStack's key products and services relevant to advertising include its partner recruitment, onboarding, and commission management tools, which help AdTech companies build and maintain successful partner relationships. The platform's comprehensive analytics and reporting features also allow AdTech firms to measure the success of their partnership programs and optimize their strategies accordingly. PartnerStack has established itself as a market leader in the partner ecosystem management space, particularly catering to the needs of B2B SaaS companies, including those in the AdTech industry. The company has recently made several strategic moves, including acquiring a partner marketing automation platform and partnering with leading AdTech players, further solidifying its position as a key enabler in the AdTech ecosystem.