Forensiq

A leading independent ad fraud detection provider prior to acquisition, known for high accuracy and MRC accreditation

Forensiq was a New York-based ad fraud detection company that provided real-time invalid traffic (IVT) detection and brand safety solutions to the digital advertising ecosystem. Founded in 2010, the company built a sophisticated platform that analyzed billions of ad impressions daily, using machine learning and behavioral analysis to identify bot traffic, device hijacking, and other forms of ad fraud. Its technology was widely regarded as among the most accurate in the industry, earning accreditation from the Media Rating Council (MRC). The company served a broad range of clients including advertisers, agencies, ad networks, DSPs, and SSPs, positioning itself as a neutral third-party verification layer in the programmatic advertising supply chain. Forensiq's device hijacking detection capabilities were particularly notable, as the company published influential research exposing large-scale mobile ad fraud operations that garnered significant industry attention and media coverage. In 2016, Forensiq was acquired by Impact (formerly Impact Radius), a partnership automation and performance marketing platform. Following the acquisition, Forensiq's technology and team were integrated into Impact's broader suite of tools. The Forensiq brand was gradually absorbed into Impact's platform, and it no longer operates as a standalone entity. Its fraud detection capabilities became part of Impact's partnership cloud, contributing to the company's efforts to ensure traffic quality and integrity across affiliate and performance marketing channels.