Forensiq

Was a top-tier ad fraud detection vendor in the programmatic advertising space before being absorbed into Impact's integrated platform

Forensiq was a leading ad fraud detection company that developed sophisticated machine learning technology to identify and block invalid traffic (IVT), protecting advertisers, publishers, and ad networks from fraudulent activity. Founded in New York, Forensiq built a reputation for its real-time detection capabilities, analyzing billions of ad impressions to flag bot traffic, device hijacking, and other forms of ad fraud. Its technology was widely adopted across the programmatic advertising ecosystem at a time when ad fraud was emerging as one of the industry's most pressing challenges. In June 2016, Impact Radius acquired Forensiq, integrating its fraud detection capabilities into a broader performance marketing and partnership management platform. The acquisition allowed Impact Radius to offer clients a more comprehensive suite of tools that combined affiliate and partnership tracking with robust fraud prevention. Forensiq's technology and team were absorbed into the Impact Radius ecosystem, enhancing the platform's ability to ensure traffic quality and protect marketing spend. On March 20, 2018, Impact Radius rebranded as Impact and launched an integrated marketing technology platform that folded Forensiq, Altitude, and Radius into a single unified offering. At that point, Forensiq ceased to exist as a standalone brand. Its legacy lives on within Impact's fraud detection and traffic quality capabilities, which continue to serve enterprise advertisers, agencies, and publishers seeking transparency and confidence in their paid marketing investments.