Forensiq

Acquired by Impact in 2017; was a leading independent ad fraud detection provider before acquisition

Forensiq was a specialized cybersecurity and ad technology company that provided advanced fraud detection and prevention solutions for the digital advertising ecosystem. The company's platform leveraged sophisticated algorithms, machine learning, and real-time data analysis to identify and mitigate various forms of ad fraud, including bot traffic, click fraud, impression fraud, and domain spoofing. Forensiq served advertisers, publishers, ad networks, and demand-side platforms (DSPs) by protecting them from invalid traffic and ensuring brand safety. In 2017, Forensiq was acquired by Impact (formerly Impact Radius), a partnership automation platform. The acquisition allowed Impact to integrate Forensiq's fraud detection capabilities into its broader partnership management platform, enhancing protection for performance marketing and affiliate programs. Prior to the acquisition, Forensiq had established itself as a leading independent ad fraud detection provider, competing with companies like White Ops (now HUMAN Security), DoubleVerify, and Integral Ad Science.