Rakuten International

One of the world's largest affiliate and performance marketing networks, with a broad global footprint and deep integration into Rakuten Group's loyalty ecosystem

Rakuten International serves as the umbrella for Rakuten Group's operations outside Japan, encompassing a diverse portfolio of businesses including e-commerce marketplaces, cash-back and loyalty platforms, digital advertising, fintech, and communications services. Its most prominent Western-facing properties include Rakuten.com (a US shopping marketplace), Rakuten Rewards (formerly Ebates, one of the largest cash-back and affiliate marketing platforms in North America), and Rakuten Advertising, a global performance marketing and affiliate network that connects brands with publishers and consumers at scale. The group also owns Rakuten Viber, a global messaging platform, and has stakes in streaming and content businesses. Rakuten Advertising is the division most directly relevant to the advertising and marketing industry. It operates one of the world's largest affiliate marketing networks, offering brands access to a global publisher ecosystem, influencer marketing, and performance-based media solutions. The platform provides advertisers with tools for campaign management, audience targeting, and analytics, competing directly with Commission Junction (CJ Affiliate), Impact, and Awin. Rakuten Rewards further ties into marketing by driving consumer purchase behavior through cash-back incentives, making it a key channel for retail and e-commerce advertisers. Rakuten International benefits from the broader Rakuten Group's scale, data assets, and loyalty ecosystem, which spans over 70 services and more than 1.4 billion members globally. This integrated membership model gives Rakuten's advertising and commerce businesses a distinctive data-driven advantage, enabling cross-channel targeting and measurement that few independent networks can replicate.