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Brief
Rakuten Marketing was rebranded to Rakuten Advertising (Sep 2019)— see Rakuten Advertising for current status.
Rakuten Marketing

Rakuten Marketing

Affiliate & Performance Marketingrakutenmarketing.com

Rakuten Marketing, now operating as Rakuten Advertising, was an affiliate marketing service provider.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1996
HQ
San Mateo, California, United States
Connections
15

AI-drafted from public sources12 sources cited

At a glance

Employees
1001-5000
Funding
subsidiary
Revenue
$200M-$500M
14integrations
Marketing TechnologyMarketing PlatformPerformance Marketing

About

One of the largest global affiliate marketing networks, competing directly with CJ Affiliate and Impact in the enterprise performance marketing space

Rakuten Marketing, now operating as Rakuten Advertising, was an affiliate marketing service provider. The company was renamed Rakuten Advertising in 2020. The rebranded entity brought together Rakuten Marketing's expansive affiliate network, programmatic retargeting and prospecting technology, and consumer insights from Rakuten Intelligence, while providing a single point of access to ad inventory across Rakuten's owned and operated media. It made consolidated ad inventory — spanning properties such as Rakuten TV, Viber, Viki, and Rakuten France — available at global scale, enabling clients to connect with large, highly engaged audiences across mobile apps, messaging platforms, e-readers, and ad-supported video on demand, with unified optimization, reporting, and insights. Rakuten's entry into affiliate marketing began in 2005 with the acquisition of LinkShare for $425 million in cash, making it a wholly owned U.S. division of Rakuten, Inc. Source 1: wikipedia.org — Rakuten Advertising Source 2: rakutenadvertising.com — Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Business model

Marketplace

Target market

Enterprise

What they offer

  • Affiliate Network

    One of the world's largest affiliate marketing networks connecting advertisers with publishers, influencers, and content partners on a performance basis

  • Display & Retargeting

    Programmatic display advertising and retargeting solutions to re-engage high-intent audiences across the web

  • Paid Search Management

    Managed paid search services helping advertisers optimize SEM campaigns across major search engines

  • Attribution & Analytics

    Cross-channel attribution and reporting tools providing advertisers with insight into publisher and campaign performance

  • Publisher Portal

    Self-service platform for publishers to discover, join, and manage advertiser affiliate programs

Key features

Large curated global publisher and affiliate networkCross-channel attribution and performance reportingFraud detection and brand safety toolsRakuten consumer loyalty data integrationDedicated affiliate program management supportReal-time tracking and conversion reportingInfluencer and content partner marketplace

Use cases

Affiliate program management for retail and e-commerce brandsCustomer acquisition through publisher and content partner networksRetargeting lapsed or high-intent shoppers via display advertisingCross-channel performance measurement and attributionInfluencer and content marketing at scaleInternational affiliate expansion for global brands

Customer segments

Enterprise retail and e-commerce brandsTravel and hospitality companiesFinancial services and fintech firmsSubscription and direct-to-consumer brandsPublishers, bloggers, and content creatorsCoupon and cashback affiliate sites

Tech & specs

Technology stack

Proprietary affiliate tracking and attribution platformProgrammatic display advertising technologyMachine learning for fraud detectionReal-time reporting and analytics dashboardsAPI integrations for advertiser and publisher connectivity

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

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