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Rakuten Advertising

San Mateo, California, United States · Founded 1996

501-1000 employees · 4755

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

Rakuten Advertising is a global affiliate marketing and performance advertising platform that connects brands with publishers through data-driven solutions.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsCustomer AcquisitionProgrammatic PlatformPerformance Marketing

Leading global affiliate marketing network and performance advertising platform

Ownership

Parent: Rakuten Group, Inc.

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.