Rakuten Advertising
San Mateo, California, United States · Founded 2000
1001-5000 employees · 4755
Sourced & current · updated Jun 29, 2026Website
Rakuten Advertising is a global affiliate marketing and performance advertising platform that connects brands with publishers through data-driven solutions.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsCustomer AcquisitionProgrammatic PlatformPerformance Marketing
One of the top three global affiliate marketing networks by advertiser and publisher count, with strong positioning in enterprise retail, travel, and financial services
Ownership
Parent: Rakuten Group, Inc.