LiveRail is no longer operating
LiveRail
Programmatic Video SSP (defu
Programmatic Video SSP (defunct) · part of Meta Platforms
Parent: Meta PlatformsConnections: 10
Last updated May 10, 2026 by the ATDb Editorial Team · Connections updated May 13, 2026
At a glance
LiveRail was a programmatic video advertising platform acquired by Facebook August 2014 (~$500M). At the time, the largest video SSP/exchange in the world. Facebook attempted to extend Audience Network targeting via LiveRail to off-Facebook video inventory. Shut down by Facebook end of 2017 as Facebook pivoted away from external video ad tech.
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No overview details available yet.