YuMe

Mid-tier publicly traded digital video advertising network focused on brand advertisers and cross-screen audience targeting prior to acquisition

YuMe was a digital video advertising technology company founded in 2004 and headquartered in Redwood City, California. The company built a platform focused on audience-based targeting for brand advertisers, enabling them to reach consumers across a wide range of connected devices including desktop, mobile, tablets, and connected TVs. YuMe's technology leveraged proprietary audience data and analytics to help brands maximize the reach and effectiveness of their video advertising campaigns, positioning itself as a premium video advertising network during the rapid growth of digital video consumption. YuMe went public on the New York Stock Exchange in 2013 under the ticker symbol YUME, raising capital to expand its platform capabilities and market reach. The company served major brand advertisers and agencies, competing in the increasingly crowded digital video advertising space against players like TubeMogul, Tremor Video, and Brightroll. YuMe differentiated itself through its audience science capabilities, cross-screen measurement tools, and a focus on brand safety and viewability — concerns that were becoming increasingly important to premium advertisers. In 2017, YuMe was acquired by RhythmOne, a programmatic advertising company, in a deal valued at approximately $185 million. The acquisition combined YuMe's video advertising expertise and audience data capabilities with RhythmOne's programmatic marketplace and influencer marketing assets. Following the merger, the YuMe brand was gradually absorbed into RhythmOne's broader platform. RhythmOne itself was subsequently acquired by Tremor International (formerly Tremor Video) in 2019, further consolidating the digital video advertising landscape and effectively ending YuMe's existence as a distinct brand.