YuMe

Leading independent video advertising platform prior to acquisition, focused on premium brand advertising across connected devices

YuMe was a video advertising technology company that specialized in brand advertising across connected TV, mobile, and desktop platforms. Founded in 2004, the company developed a programmatic video advertising platform that enabled advertisers to reach audiences across multiple screens with targeted brand campaigns. YuMe positioned itself as a leader in cross-screen video advertising, offering both demand-side and supply-side solutions that connected premium publishers with brand advertisers seeking high-quality video inventory. The company went public in 2013 but was later acquired by RhythmOne (now Nexxen/Tremor International) in 2016 for approximately $250 million. During its independent operation, YuMe was known for its focus on brand-safe environments, viewability standards, and cross-device targeting capabilities. The platform emphasized premium video inventory and brand advertising rather than direct response, distinguishing itself in the video advertising ecosystem through its multi-screen reach and brand-focused approach.