YuMe

Mid-tier publicly traded video ad platform focused on brand advertising across multi-screen and connected TV environments

YuMe was a video advertising technology company founded in 2004 and headquartered in Redwood City, California. The company built a programmatic video advertising platform designed to help brand advertisers reach audiences across a fragmented multi-screen landscape, including connected TV (CTV), mobile devices, and desktop environments. YuMe differentiated itself through proprietary audience data, brand safety tools, and a focus on premium video inventory, positioning itself as a trusted partner for Fortune 500 brands seeking measurable reach and engagement in digital video. YuMe went public on the New York Stock Exchange in 2013 under the ticker 'YUME,' raising capital to expand its technology and sales infrastructure. The company's platform included audience targeting capabilities, viewability measurement, and fraud detection tools at a time when brand advertisers were increasingly scrutinizing the quality of digital video impressions. YuMe also developed a connected TV advertising solution relatively early, recognizing the shift in consumer viewing habits away from traditional broadcast toward streaming and OTT platforms. In 2017, YuMe was acquired by RhythmOne (formerly Blinkx) in a deal valued at approximately $185 million, combining YuMe's video advertising expertise with RhythmOne's programmatic marketplace capabilities. RhythmOne itself was subsequently acquired by Tremor Video's parent company, Tremor International, in 2019, effectively absorbing YuMe's technology and team into a larger connected TV and video advertising conglomerate. The YuMe brand was retired following these consolidations, marking the end of its existence as a distinct operating entity.