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Michael Shehan
Michael (Mike) Shehan is an active investor, advisor, and board member working independently across the ad-tech industry. He is the co-founder and former CEO of SpotX, the video ad-serving and supply-side platform he led from 2007 until 2021.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Role
Investor, Advisor & Board Member
Company
Independent
Based
Los Angeles, California, United States
Boards
1
Connections
1
- Years in industry
- 15 years
Bio
Michael (Mike) Shehan is an active investor, advisor, and board member working independently across the ad-tech industry. He is the co-founder and former CEO of SpotX, the video ad-serving and supply-side platform he led from 2007 until 2021.
Career
Co-Founder & CEO
SpotX · 2007–2021
Board memberships
VideoAmp
Expertise & education
Expertise
Cross-Screen TV MeasurementConverged TV AdvertisingAlternative CurrencyAudience MeasurementProgrammatic AdvertisingData-Driven Media BuyingAdvanced TVMedia Optimization
Speaking topics
The future of TV measurement and currencyCross-screen audience measurementChallenging legacy incumbents in AdTechConverged TV advertising strategyData-driven media optimization
Recognition
Notable achievements
- Co-founded VideoAmp and scaled it into one of the most recognized alternative currency and measurement platforms in the U.S. TV advertising market
- Secured major broadcaster and agency partnerships positioning VideoAmp as a viable Nielsen alternative for transactional TV currency
- Raised hundreds of millions in venture capital funding to build out VideoAmp's data infrastructure and measurement capabilities
- Led VideoAmp through the industry-wide push for measurement diversification following the MRC's suspension of Nielsen's accreditation
Awards
Frequently cited in AdAge, Adweek, and Broadcasting & Cable as a top innovator in TV measurement
Connection details