Yael Avidan

Yael Avidan is a senior revenue and commercial leader in the native advertising space, best known for her role as Chief Revenue Officer at Outbrain, where she oversees the company's global revenue operations, sales strategy, and monetization initiatives. Her work has been central to Outbrain's efforts to scale its programmatic offerings and deepen publisher relationships across key international markets, positioning the platform competitively amid a rapidly evolving open web advertising landscape. Avidan has built her career at the intersection of publisher monetization, content discovery, and programmatic advertising. Her tenure at Outbrain has spanned multiple commercial leadership roles, giving her a comprehensive view of both the supply and demand sides of native advertising. She has been a key figure in the company's strategic direction as it navigated industry shifts including the deprecation of third-party cookies, the rise of contextual targeting, and increased competition from social and retail media channels. As a senior operator in AdTech, Avidan represents a generation of revenue leaders who have helped legitimize native advertising as a scalable, brand-safe channel for performance and awareness campaigns alike. Her focus on aligning publisher monetization with advertiser outcomes has made her a recognized voice in discussions around sustainable open web ecosystems.

• Appointed CRO of Outbrain, overseeing global revenue across one of the largest native advertising platforms
• Led expansion of Outbrain's programmatic and publisher monetization offerings across key international markets