Dena Upton

Dena Upton is a senior people and talent executive known for building high-performance cultures at the intersection of AdTech, marketing technology, and SaaS. As Chief People Officer at Later, the leading social media and influencer marketing platform, she oversees all aspects of human resources, talent acquisition, organizational development, and employee experience for a globally distributed workforce. Her work is particularly notable for scaling people operations during periods of rapid company growth and transformation. Prior to Later, Upton held senior HR leadership roles at prominent AdTech and digital media companies, including Criteo, where she served as Chief People Officer and was instrumental in navigating the company through significant organizational change, workforce transformation, and a renewed focus on culture amid the industry's evolving privacy landscape. Her experience spans both public and private companies, giving her a broad perspective on talent strategy across different stages of company maturity. Upton is recognized in the AdTech and MarTech community for her emphasis on inclusive workplace culture, leadership development, and aligning people strategy with business outcomes. She has been a voice for progressive HR practices in an industry undergoing rapid technological and regulatory change, helping companies attract and retain top talent in a competitive landscape.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026