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Brief
OpenInfluence

OpenInfluence

OpenInfluence combines proprietary technology with expert human curation to deliver authentic, data-driven influencer marketing campaigns that drive measurable business results for brands across all major social media platforms.

openinfluence.comLos Angeles, California, United StatesFounded 2013

Last updated May 11, 2026

Industry
Influencer Marketing
Business Model
Agency
Target Market
Enterprise
Employee Count
51-200
Funding
$20.5M
API Available
Limited
Market Position

Established full-service influencer marketing agency serving major brands with data-driven campaign management and proprietary technology

Overview

OpenInfluence is a global influencer marketing agency that specializes in connecting brands with content creators across social media platforms to execute data-driven campaigns. Founded in 2013, the company has established itself as a significant player in the influencer marketing space by combining proprietary technology with human expertise to identify, vet, and manage influencer partnerships at scale. The company operates as a full-service agency, offering end-to-end campaign management from strategy development and influencer selection to content creation, campaign execution, and performance analytics. OpenInfluence serves major brands across various industries including beauty, fashion, technology, entertainment, and consumer goods. Their platform leverages data analytics and AI-driven insights to match brands with relevant influencers who align with their target audience and campaign objectives. The company differentiates itself through its focus on authenticity, brand safety, and measurable ROI, offering comprehensive reporting and analytics to demonstrate campaign effectiveness. As influencer marketing has grown into a multi-billion dollar industry, OpenInfluence has positioned itself as a trusted partner for brands seeking to navigate the complex landscape of social media marketing and creator partnerships.

Products & Features

Influencer Discovery & Vetting

Proprietary technology to identify and vet influencers based on audience demographics, engagement rates, brand safety, and authenticity metrics

Campaign Management

End-to-end campaign execution including strategy development, influencer outreach, contract negotiation, content approval, and posting coordination

Analytics & Reporting

Comprehensive performance tracking and reporting with metrics on reach, engagement, conversions, and ROI across campaigns

Content Creation

Managed content production with influencers including creative direction, brand guidelines enforcement, and quality control

Key Features
Proprietary influencer discovery technologyData-driven influencer matchingBrand safety and fraud detectionMulti-platform campaign managementReal-time performance analyticsInfluencer relationship managementContent rights managementFTC compliance monitoring
Use Cases
Brand awareness campaigns across social media platformsProduct launches with influencer partnershipsSeasonal marketing campaignsUser-generated content creationSocial commerce and direct response campaignsBrand reputation management through authentic partnershipsMulti-platform integrated marketing campaignsNiche audience targeting through micro-influencers
Customer Segments
Enterprise brandsConsumer packaged goods companiesBeauty and cosmetics brandsFashion and apparel companiesTechnology companiesEntertainment and media companiesFood and beverage brandsTravel and hospitality brands
Connections

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