GRIN
C · Marketing TechnologyGRIN enables e-commerce brands to build and scale authentic creator relationships through an all-in-one platform that manages the entire influencer marketing lifecycle from discovery to payment and performance analysis.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- $110M
- Revenue Range
- $20M-$50M
- Stock Symbol
- NASDAQ:GRIN
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leading creator management platform for e-commerce brands
Overview
GRIN is a creator management platform that serves as a comprehensive solution for influencer marketing and creator commerce. The company provides end-to-end software that enables e-commerce brands to discover, recruit, manage, and analyze relationships with content creators and influencers. GRIN's platform integrates directly with e-commerce systems to facilitate product seeding, campaign management, content rights management, and performance tracking across social media channels. As a leader in the influencer marketing technology space, GRIN differentiates itself through its focus on owned creator relationships rather than marketplace-based approaches. The platform emphasizes building long-term partnerships between brands and creators, with robust tools for relationship management, payment processing, and ROI measurement. GRIN primarily serves direct-to-consumer (DTC) and e-commerce brands looking to scale their influencer marketing programs through technology rather than agency services.
Products & Features
Creator Discovery
Tools to find and recruit creators across social platforms with advanced search and filtering capabilities
Relationship Management
CRM-style system for managing ongoing creator partnerships and communications
Product Seeding
Automated product gifting and fulfillment integration with e-commerce platforms
Campaign Management
Tools for planning, executing, and tracking influencer marketing campaigns
Content Management
Content collection, approval workflows, and usage rights management
Payment Processing
Automated creator payments with tax compliance and reporting
Analytics & Reporting
Performance tracking, ROI measurement, and attribution across campaigns
Key Features
E-commerce platform integrations (Shopify, WooCommerce, Magento)Creator discovery across Instagram, TikTok, YouTubeAutomated product seeding and fulfillmentContent rights managementPerformance tracking and attributionPayment automation with tax complianceEmail and communication toolsPromo code and affiliate link trackingMobile app for creator communication
Use Cases
Building and scaling influencer marketing programs for DTC brandsManaging product seeding campaigns with micro and macro influencersTracking influencer-driven sales and ROIManaging content rights for user-generated contentAutomating creator payments and tax complianceDiscovering and recruiting brand ambassadors
Customer Segments
Direct-to-Consumer (DTC) brandsE-commerce companiesConsumer packaged goods (CPG) brandsBeauty and cosmetics brandsFashion and apparel brandsHealth and wellness brands