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GRIN

GRIN

Influencer Marketing Technologygrin.com

GRIN enables e-commerce brands to build and scale authentic creator relationships through an all-in-one platform that manages the entire influencer marketing lifecycle from discovery to payment and performance analysis.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2014
HQ
San Francisco, California, United States
Connections
15

At a glance

Employees
201-500
Funding
$110M
Revenue
$20M-$50M
Stock
NASDAQ:GRIN
12integrations2competitors
Influencer MarketingPerformance Marketing

About

Leading creator management platform for e-commerce brands

GRIN is a creator management platform that serves as a comprehensive solution for influencer marketing and creator commerce. The company provides end-to-end software that enables e-commerce brands to discover, recruit, manage, and analyze relationships with content creators and influencers. GRIN's platform integrates directly with e-commerce systems to facilitate product seeding, campaign management, content rights management, and performance tracking across social media channels. As a leader in the influencer marketing technology space, GRIN differentiates itself through its focus on owned creator relationships rather than marketplace-based approaches. The platform emphasizes building long-term partnerships between brands and creators, with robust tools for relationship management, payment processing, and ROI measurement. GRIN primarily serves direct-to-consumer (DTC) and e-commerce brands looking to scale their influencer marketing programs through technology rather than agency services.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Creator Discovery

    Tools to find and recruit creators across social platforms with advanced search and filtering capabilities

  • Relationship Management

    CRM-style system for managing ongoing creator partnerships and communications

  • Product Seeding

    Automated product gifting and fulfillment integration with e-commerce platforms

  • Campaign Management

    Tools for planning, executing, and tracking influencer marketing campaigns

  • Content Management

    Content collection, approval workflows, and usage rights management

  • Payment Processing

    Automated creator payments with tax compliance and reporting

  • Analytics & Reporting

    Performance tracking, ROI measurement, and attribution across campaigns

Key features

E-commerce platform integrations (Shopify, WooCommerce, Magento)Creator discovery across Instagram, TikTok, YouTubeAutomated product seeding and fulfillmentContent rights managementPerformance tracking and attributionPayment automation with tax complianceEmail and communication toolsPromo code and affiliate link trackingMobile app for creator communication

Use cases

Building and scaling influencer marketing programs for DTC brandsManaging product seeding campaigns with micro and macro influencersTracking influencer-driven sales and ROIManaging content rights for user-generated contentAutomating creator payments and tax complianceDiscovering and recruiting brand ambassadors

Customer segments

Direct-to-Consumer (DTC) brandsE-commerce companiesConsumer packaged goods (CPG) brandsBeauty and cosmetics brandsFashion and apparel brandsHealth and wellness brands

Tech & specs

Technology stack

ReactNode.jsPostgreSQLAWSPython

Security & compliance

SOC 2 Type IIGDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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