Traackr
Traackr enables brands to build scalable, data-driven influencer marketing programs through comprehensive influencer discovery, relationship management, and performance measurement capabilities that drive authentic partnerships and measurable business results.
Last updated May 11, 2026
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $26.6M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading enterprise influencer relationship management platform with focus on data-driven influencer marketing
Overview
Traackr is a data-driven influencer marketing platform founded in 2008 that helps global brands and agencies discover, manage, and measure influencer relationships at scale. The platform provides comprehensive influencer relationship management (IRM) capabilities, enabling marketers to identify relevant influencers, validate their authenticity, manage campaigns, and measure ROI across influencer marketing initiatives. Traackr differentiates itself through its focus on long-term influencer relationship management rather than one-off campaign execution. Traackr serves enterprise brands and agencies across various industries including beauty, fashion, consumer goods, and technology. The platform's proprietary influencer discovery engine analyzes millions of influencers globally, providing detailed performance metrics, audience insights, and competitive intelligence. As influencer marketing has matured from a nascent channel to a critical component of digital marketing strategies, Traackr has positioned itself as an enterprise-grade solution for brands seeking to build systematic, measurable influencer programs rather than ad-hoc partnerships.
Products & Features
Influencer Discovery
Global influencer search and discovery engine with advanced filtering by audience demographics, engagement metrics, brand affinity, and content performance
Influencer Relationship Management
Centralized platform for managing influencer communications, contracts, content approvals, and relationship history
Campaign Management
Tools for planning, executing, and tracking influencer campaigns across multiple channels and markets
Performance Analytics
Comprehensive measurement and reporting on influencer performance, campaign ROI, earned media value, and competitive benchmarking
Influencer Vetting
Fraud detection and audience quality analysis to identify authentic influencers and avoid fake followers
Key Features
Global influencer database with millions of profilesProprietary influencer scoring and ranking algorithmsAudience demographic and psychographic analysisCompetitive intelligence and benchmarkingMulti-market and multi-brand campaign managementAutomated performance tracking and reportingInfluencer fraud detectionContent rights managementRelationship history trackingCustom reporting and dashboards
Use Cases
Enterprise influencer program managementGlobal influencer campaign coordinationInfluencer discovery and vettingCompetitive influencer intelligenceInfluencer performance measurement and ROI analysisMulti-brand influencer relationship managementLong-term brand ambassador programsInfluencer fraud prevention
Customer Segments
Enterprise consumer brandsBeauty and cosmetics companiesFashion and apparel brandsConsumer packaged goods (CPG)Technology companiesMarketing agenciesLuxury brandsRetail brands
Connections