AspireIQ
C · Marketing TechnologyAcquired by Aspire SystemsAspireIQ enabled brands to scale authentic influencer partnerships through a comprehensive platform that combined creator discovery, relationship management, campaign execution, and performance analytics in one unified solution.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing Platform
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $19.2M
- Revenue Range
- $10M-$50M
- Parent Company
- Aspire Systems
- API Available
- Yes
Market Position
Leading influencer marketing platform serving major consumer brands before acquisition and transformation
Overview
AspireIQ was a leading influencer marketing platform founded in 2013 that helped brands discover, collaborate with, and manage influencer campaigns at scale. The platform provided tools for brands to identify relevant creators, manage relationships, track campaign performance, and measure ROI across social media channels. In 2021, AspireIQ was acquired by Aspire Systems and underwent a significant transformation, eventually rebranding and shifting its focus. The company served major consumer brands across industries including beauty, fashion, consumer packaged goods, and retail, offering both self-service and managed service options for influencer marketing campaigns.
Products & Features
Creator Discovery
Search and discovery tools to find relevant influencers based on audience demographics, engagement rates, and brand alignment
Campaign Management
End-to-end campaign workflow management including brief creation, content approval, and collaboration tools
Analytics & Reporting
Performance tracking and ROI measurement across campaigns with detailed metrics on reach, engagement, and conversions
Content Library
Centralized repository for managing and organizing influencer-generated content with usage rights management
Key Features
Influencer discovery and vettingCampaign workflow automationContent approval workflowsPerformance analytics and reportingPayment processing and managementRelationship management (CRM for creators)Content rights managementMulti-channel campaign support
Use Cases
Product launch campaigns with micro and macro influencersBrand awareness and reach expansionUser-generated content creation at scaleLong-term brand ambassador programsSocial commerce and affiliate marketingInfluencer content repurposing for paid media
Customer Segments
Consumer Packaged Goods (CPG) brandsBeauty and cosmetics companiesFashion and apparel brandsRetail brandsFood and beverage companiesDirect-to-consumer (DTC) brands