Upfluence
C · Marketing TechnologyUpfluence provides an end-to-end influencer marketing solution that combines the world's largest searchable influencer database with campaign management, analytics, and e-commerce integration to help brands scale their influencer programs and measure ROI effectively.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- $23.7M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading all-in-one influencer marketing platform with strong e-commerce integration capabilities
Overview
Upfluence is a comprehensive influencer marketing platform that enables brands and agencies to identify, manage, and analyze influencer partnerships at scale. Founded in 2013, the company provides a self-service SaaS solution that combines influencer discovery with campaign management and performance analytics. The platform features one of the largest searchable databases of influencers across social media platforms including Instagram, YouTube, TikTok, Twitter, Pinterest, and blogs, allowing brands to find creators that align with their target audience and brand values. Upfluence serves a diverse customer base ranging from direct-to-consumer e-commerce brands to large enterprises and marketing agencies. The platform differentiates itself through its integration capabilities with e-commerce platforms like Shopify, WooCommerce, and Magento, enabling automated affiliate tracking and ROI measurement. As influencer marketing has evolved from a niche tactic to a core component of digital marketing strategies, Upfluence has positioned itself as an all-in-one solution that addresses the entire influencer marketing workflow, from discovery and outreach to payment processing and campaign analytics.
Products & Features
Influencer Discovery
Searchable database of millions of influencers across multiple social platforms with advanced filtering by audience demographics, engagement rates, and brand affinity
Campaign Management
Tools for managing influencer outreach, negotiations, content approval workflows, and campaign execution from a centralized dashboard
Analytics & Reporting
Comprehensive performance tracking and ROI measurement with real-time campaign analytics and customizable reporting
E-commerce Integration
Native integrations with Shopify, WooCommerce, and other platforms for automated affiliate tracking and sales attribution
Payment Processing
Built-in payment system for managing influencer compensation, product seeding, and affiliate commissions
Relationship Management
CRM functionality for building and maintaining long-term influencer relationships and managing influencer databases
Key Features
Database of 4+ million influencersMulti-platform influencer searchAudience demographic analysisAutomated outreach and email campaignsContent approval workflowsAffiliate link generation and trackingE-commerce platform integrationsCampaign performance analyticsInfluencer payment processingChrome extension for influencer discoveryAPI access for custom integrationsWhite-label capabilities
Use Cases
E-commerce brands scaling influencer marketing programsAgencies managing influencer campaigns for multiple clientsEnterprise brands building long-term influencer partnershipsDTC brands launching affiliate marketing programsProduct launches and brand awareness campaignsUser-generated content collection and amplificationInfluencer gifting and seeding programs
Customer Segments
E-commerce brandsDirect-to-consumer (DTC) companiesMarketing agenciesEnterprise brandsBeauty and cosmetics brandsFashion and apparel companiesConsumer packaged goods (CPG)Technology companies