Social Blade
Social Blade provides transparent, accessible social media analytics and growth tracking across multiple platforms, enabling creators and marketers to benchmark performance, verify authenticity, and make data-driven decisions about content strategy and influencer partnerships.
Last updated Feb 8, 2026
- Industry
- Social Media Analytics and Influencer Marketing Intelligence
- Business Model
- Freemium SaaS
- Target Market
- SMB and Individual Creators
- Employee Count
- 11-50
- Funding
- N/A
- API Available
- Yes
Market Position
Leading public social media statistics platform with broad recognition among content creators and marketers
Overview
Social Blade is a prominent social media analytics and statistics platform that has established itself as a go-to resource for tracking performance metrics across major social platforms including YouTube, Twitch, Instagram, Twitter, TikTok, and Facebook. Founded in 2008, the company provides both free public statistics and premium analytics tools that enable content creators, brands, agencies, and researchers to monitor channel growth, engagement metrics, estimated earnings, and competitive benchmarking. The platform aggregates publicly available data and presents it in accessible dashboards and reports, making it one of the most widely recognized names in social media intelligence. While Social Blade operates adjacent to the AdTech ecosystem rather than being a core advertising technology provider, it serves as a critical intelligence tool for influencer marketing, brand partnerships, and social media advertising decisions. The platform's extensive database covering millions of social media accounts makes it valuable for advertisers and agencies seeking to identify potential influencer partners, verify audience growth authenticity, and assess the value of sponsored content opportunities. Social Blade has become an industry standard reference tool, with its statistics frequently cited by media outlets, marketers, and the creator community itself.
Products & Features
Channel Statistics
Public statistics tracking for social media accounts including subscriber counts, follower growth, video views, and historical performance data
Estimated Earnings Calculator
Estimated revenue ranges for YouTube channels and other monetized social media accounts based on views and engagement
Live Subscriber Count
Real-time tracking of subscriber and follower counts for social media channels
Rankings and Leaderboards
Global and category-specific rankings of top channels and accounts across platforms
Future Projections
Predictive analytics showing projected growth milestones and future subscriber counts
Browser Extension
Chrome extension that displays Social Blade statistics directly on social media platforms
Key Features
Multi-platform social media trackingHistorical growth data and trendsEstimated earnings calculationsReal-time subscriber countsChannel comparison toolsGrowth rate analyticsGlobal rankings and leaderboardsAPI access for developersBrowser extension integrationExport capabilities for data analysis
Use Cases
Content creator performance tracking and benchmarkingInfluencer vetting and due diligence for brand partnershipsCompetitive analysis for social media strategyIdentifying trending creators and emerging talentVerifying audience growth authenticityMedia research and journalism about social media trendsAgency reporting for influencer marketing campaignsAcademic research on social media dynamics
Customer Segments
YouTube content creatorsTwitch streamersSocial media influencersDigital marketing agenciesBrand marketing teamsTalent management agenciesMedia companies and journalistsAcademic researchersSocial media managers