Cohley

Cohley is a content generation and influencer marketing platform that serves as a comprehensive solution for e-commerce brands seeking to scale their visual content production and creator partnerships. The platform operates as a marketplace connecting brands with a vetted network of content creators, photographers, videographers, and micro-influencers to produce authentic user-generated content (UGC), product photography, lifestyle imagery, and social media assets. By streamlining the entire content creation workflow—from campaign brief creation and creator matching to asset delivery and rights management—Cohley enables brands to rapidly generate diverse, high-quality visual content that drives conversion across multiple digital marketing channels. The platform addresses a critical challenge facing modern direct-to-consumer brands and e-commerce businesses: the insatiable demand for fresh, authentic, and diverse content across product pages, social media platforms, email marketing campaigns, and paid advertising channels. Cohley's technology facilitates end-to-end campaign management, including AI-powered creator matching based on brand aesthetics and requirements, collaborative briefing tools, content review and approval workflows, automated rights management, and performance analytics that tie content assets to business outcomes. The company primarily serves direct-to-consumer brands, established retailers, consumer packaged goods companies, and digital-first brands looking to enhance their digital presence and improve marketing ROI through creator-driven content strategies. Cohley differentiates itself through its focus on quality control, scalability, and measurable outcomes. Unlike traditional influencer marketing platforms that emphasize reach and engagement metrics, Cohley prioritizes content quality and commercial applicability, ensuring that produced assets meet brand standards and can be effectively deployed across owned and paid media channels. The platform's analytics capabilities enable brands to track content performance, optimize creator selection, and demonstrate clear return on investment for content production spend.