Scrunch

A data-driven influencer marketing platform with a strong presence in the Asia-Pacific region, competing in a crowded global market with a focus on analytics depth and campaign management.

Scrunch is an Australian-based influencer marketing platform designed to help brands, agencies, and marketing professionals identify and collaborate with social media influencers across major networks including Instagram, YouTube, Facebook, and Twitter. The platform provides comprehensive influencer discovery tools powered by data analytics and machine learning, enabling users to search and filter influencers by audience demographics, engagement rates, location, and content categories. Its end-to-end campaign management capabilities streamline workflows from initial influencer identification through to reporting and ROI measurement. Founded in Brisbane, Australia, Scrunch positioned itself as a data-first solution in the influencer marketing space, differentiating through the depth of its analytics and the breadth of its influencer database. The platform serves a range of customers from small businesses to enterprise-level brands and agencies, offering tools for audience authenticity analysis to help clients avoid influencers with fake or low-quality followers. Scrunch's analytics layer provides detailed reporting on campaign performance, audience overlap, and engagement benchmarking. In the broader AdTech and influencer marketing ecosystem, Scrunch competes with platforms such as AspireIQ, Traackr, Grin, and Upfluence. The influencer marketing sector has seen significant consolidation and growth, and Scrunch has maintained a presence particularly in the Asia-Pacific market. The company operates on a SaaS subscription model, targeting mid-market and enterprise clients who require scalable influencer marketing infrastructure beyond basic manual outreach.