Brand24

Mid-tier social listening platform focused on accessibility and ease of use for SMBs

Brand24 is a social media listening and online reputation management tool founded in 2011 that helps businesses monitor their brand presence across the internet. The platform tracks mentions across social media platforms, news sites, blogs, forums, podcasts, and other online sources, providing real-time alerts and analytics. Brand24 serves over 4,000 brands globally and processes millions of mentions daily. The company positions itself in the marketing technology and social media analytics space rather than traditional AdTech, though it provides valuable insights for marketing and advertising campaigns. Brand24 offers sentiment analysis, influencer identification, competitive analysis, and comprehensive reporting features. The platform is particularly popular among SMBs and marketing agencies due to its accessible pricing and user-friendly interface. Brand24 operates as a bootstrapped SaaS company with a global customer base spanning multiple industries. The platform has gained recognition for its real-time monitoring capabilities and has been featured in various marketing technology reviews and comparisons alongside competitors like Mention, Brandwatch, and Hootsuite.