Launchmetrics

Leading vertical-specific marketing performance platform for fashion, luxury, and beauty industries

Launchmetrics is a leading provider of Brand Performance Cloud solutions specifically designed for the fashion, luxury, and beauty industries. The company's platform enables brands and agencies to measure, analyze, and optimize their marketing performance across all channels including owned, earned, and paid media. Their flagship product, the Media Impact Value (MIV) metric, has become an industry standard for quantifying the impact of marketing activities and brand mentions across various channels. Founded in 2001, Launchmetrics has grown to serve over 1,200 customers globally including major fashion houses, luxury brands, and beauty companies. The platform provides tools for PR and communications management, influencer marketing, sample management, event management, and comprehensive analytics. The company went public on Euronext Paris in 2018 and has established itself as a specialized vertical solution provider rather than a traditional AdTech platform. Launchmetrics differentiates itself through deep industry expertise in fashion, luxury, and beauty sectors, offering specialized workflows and benchmarks tailored to these industries. The company operates globally with offices in major fashion capitals including New York, Paris, London, Milan, and Shanghai, serving brands that need to measure and maximize their brand performance in an increasingly complex media landscape.