Wisemetrics

Early-stage European social media analytics startup that was absorbed into the influencer marketing and PR software space via acquisition

Wisemetrics, operating under the product brand Wiselytics, was a social media analytics startup founded in 2012 and headquartered in Paris, France, with a presence in San Francisco. The company built a platform that helped brands and marketers measure, analyze, and optimize their Facebook and social media content performance, offering data visualization, post-level analytics, and actionable insights to improve organic and paid social strategies. It was a notable alumni of the Paris Founders program and gained recognition in the European startup ecosystem for its data-driven approach to social media measurement. In June 2015, Wisemetrics was acquired by Augure, a French influencer marketing and PR software company, which sought to bolster its analytics capabilities and expand its suite of marketing intelligence tools. The acquisition brought Wiselytics' social data expertise into Augure's broader platform for communications and marketing professionals. This marked the end of Wisemetrics as an independent entity, with its technology and team absorbed into Augure's operations. The story did not end there: in 2016, Augure merged with Fashion GPS, a New York-based fashion industry software platform, to form Launchmetrics — a brand performance cloud now focused on the fashion, luxury, and beauty sectors. Launchmetrics is the current successor to Wisemetrics' lineage, carrying forward elements of the analytics and data intelligence capabilities that Wisemetrics originally pioneered, now embedded within a much larger and more specialized marketing technology platform.