X (formerly Twitter)

X (formerly Twitter) is a prominent social media platform that has evolved beyond its roots as a microblogging service. While it continues to serve as a hub for real-time communication and public discourse, X has also established a significant presence in the advertising technology (AdTech) ecosystem. As a social media platform, X offers an expansive user base and a unique engagement model that attracts a diverse range of advertisers. The platform's advertising products, such as promoted tweets, audience targeting, and analytics, have become integral components of many digital marketing strategies. X's position in the AdTech ecosystem allows it to generate substantial revenue from its advertising offerings, which have become a critical part of its business model. Furthermore, X's role in the AdTech landscape extends beyond its own platform. The company's acquisition of MoPub, a leading mobile app monetization platform, has positioned it as a significant player in the broader mobile advertising market. This strategic move has enabled X to leverage its expertise in social media advertising and expand its reach into the increasingly important mobile advertising space.