Dovetale
Acquired by ShopifySimplified influencer discovery, campaign management, and payment processing in a single platform, enabling brands to scale creator partnerships efficiently with data-driven insights.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 11-50
- Funding
- $3M
- Parent Company
- Shopify
- API Available
- Limited
Market Position
Mid-market influencer marketing platform focused on direct-to-consumer brands, acquired by Shopify in 2022
Overview
Dovetale was an influencer marketing platform that served as a comprehensive solution for brands to discover, manage, and compensate content creators. The platform provided end-to-end campaign management tools, performance analytics, and relationship management features designed to streamline influencer collaborations. In the AdTech ecosystem, Dovetale positioned itself at the intersection of creator economy infrastructure and brand marketing technology, focusing on making influencer partnerships more efficient and measurable. In November 2022, Dovetale was acquired by Shopify as part of the e-commerce giant's strategic expansion into creator tools and social commerce. The acquisition allowed Shopify to integrate influencer marketing capabilities directly into its merchant ecosystem, enabling brands using Shopify to more seamlessly work with creators for product promotion. Following the acquisition, Dovetale's standalone platform was integrated into Shopify's Collabs platform, which continues to serve merchants looking to build affiliate and influencer programs.
Products & Features
Creator Discovery
Search and filtering tools to find relevant influencers based on audience demographics, engagement rates, and content categories
Campaign Management
Centralized dashboard for managing multiple influencer campaigns, tracking deliverables, and coordinating communications
Analytics & Reporting
Performance tracking and ROI measurement tools for influencer campaigns with engagement metrics and conversion data
Payment Processing
Integrated payment system for compensating creators directly through the platform
Relationship Management
CRM-style tools for maintaining ongoing relationships with creator networks
Key Features
Influencer discovery and vettingCampaign workflow automationPerformance analytics and reportingIntegrated creator paymentsContent approval workflowsAudience demographic insightsROI tracking and attribution
Use Cases
E-commerce brands launching influencer marketing campaignsDTC companies building long-term creator partnershipsMarketing teams managing multiple simultaneous influencer collaborationsBrands tracking ROI from influencer-driven salesCompanies scaling from manual to automated influencer management
Customer Segments
Direct-to-consumer brandsE-commerce companiesConsumer packaged goods brandsBeauty and fashion brandsLifestyle brandsSmall to mid-sized marketing teams