Pixlee TurnTo

Leading UGC and ratings & reviews platform for ecommerce brands

Pixlee TurnTo is a comprehensive user-generated content and ratings & reviews platform that serves as a subsidiary within the larger ecommerce technology ecosystem. The company operates two distinct but complementary product lines: Pixlee, which focuses on visual UGC and influencer marketing, and TurnTo, which specializes in ratings, reviews, and community Q&A. Together, these solutions help brands collect, curate, and display authentic customer content across their digital properties to build trust and drive purchasing decisions. The platform enables brands to aggregate content from social media, customer photos, reviews, and influencer partnerships, then strategically display this content throughout the customer journey—from product pages to checkout. Pixlee TurnTo serves primarily mid-market to enterprise retail and ecommerce brands across industries including fashion, beauty, home goods, and consumer electronics. The platform integrates with major ecommerce platforms and marketing technology stacks to provide a seamless experience for both brands and their customers. As a subsidiary, Pixlee TurnTo continues to operate as a distinct brand offering specialized UGC and social commerce solutions. The platform differentiates itself through its dual focus on visual UGC and comprehensive review systems, providing brands with a unified approach to leveraging customer-generated content and social proof to enhance conversion rates and customer engagement.