Pixlee TurnTo

A leading UGC and ratings & reviews platform for retail and consumer brands, now integrated within Emplifi's broader customer experience ecosystem

Pixlee TurnTo, now part of Emplifi, is a customer-powered commerce platform that combines user-generated content (UGC) management with ratings, reviews, and community Q&A capabilities. The platform enables brands to collect, curate, and publish authentic customer photos, videos, and testimonials across their digital touchpoints — from e-commerce product pages to social media channels — helping drive purchase confidence and conversion lift. Pixlee TurnTo was formed through the merger of Pixlee, a UGC platform, and TurnTo Networks, a ratings and reviews specialist, before being acquired by Emplifi to strengthen its social commerce and customer experience suite. Within the AdTech and MarTech ecosystem, Pixlee TurnTo occupies a strong position at the intersection of social proof, community commerce, and content amplification. Its technology allows brands to rights-manage customer content at scale, display shoppable UGC galleries, and integrate authentic reviews directly into the purchase journey. The platform serves mid-market and enterprise retailers and consumer brands across verticals including fashion, beauty, outdoor, and home goods. As part of Emplifi — a unified customer experience platform — Pixlee TurnTo's capabilities are integrated into a broader suite that includes social media management, customer care, and analytics. This acquisition expanded Emplifi's commerce and content offerings, giving brands a more holistic set of tools to manage the full customer journey from social discovery through post-purchase advocacy.