Pixlee TurnTo

A leading combined UGC and ratings & reviews platform, now operating under Emplifi, serving mid-market and enterprise retail and consumer brands seeking authentic social proof at scale.

Pixlee TurnTo is the result of the 2021 merger between Pixlee, a leading user-generated content (UGC) platform, and TurnTo Networks, a specialist in ratings, reviews, and community Q&A. Together, the combined platform enables brands to harness authentic customer-created content — from social media photos and videos to written reviews and community questions — and deploy it across ecommerce sites, email campaigns, paid ads, and in-store displays. The platform serves as a single solution for social proof, helping brands build consumer trust and drive measurable conversion lifts without relying solely on brand-produced creative. Pixlee TurnTo operates as a subsidiary of Emplifi, a customer experience platform, which acquired the company in 2022. Under Emplifi's ownership, Pixlee TurnTo's capabilities have been integrated into a broader suite of social commerce, customer care, and analytics tools. The platform continues to serve mid-market and enterprise retail, fashion, beauty, and consumer goods brands that want to scale authentic content programs and leverage peer-to-peer social proof at key moments in the purchase journey. Within the AdTech and MarTech ecosystem, Pixlee TurnTo occupies a strong position at the intersection of UGC management, social commerce, and conversion rate optimization. Its dual heritage — Pixlee's visual content curation and TurnTo's structured review and Q&A infrastructure — gives it a differentiated, comprehensive offering compared to point solutions that address only one side of the social proof equation. Key integrations with Shopify, Salesforce Commerce Cloud, Magento, and major social platforms make it a practical choice for brands running complex omnichannel commerce operations.