Curalate

Leading social commerce platform specializing in shoppable UGC and influencer content

Curalate is a leading social commerce and visual marketing platform that enables brands to connect social media content directly to e-commerce. The company specializes in helping retailers and consumer brands leverage user-generated content (UGC) and influencer content to drive product discovery and sales. Their platform uses image recognition and AI to automatically tag products in social media posts and make them shoppable, creating seamless paths from social inspiration to purchase. Founded in 2012, Curalate pioneered the concept of 'Like2Buy' (later rebranded as 'Fanreel'), which allowed Instagram users to shop products from posts before Instagram had native shopping features. The company serves major retail and consumer brands across fashion, beauty, home goods, and other visual-centric industries. In 2021, Curalate was acquired by Bazaarvoice, a leader in user-generated content solutions, to expand Bazaarvoice's social commerce capabilities. As part of Bazaarvoice, Curalate continues to operate as a key component of a broader UGC and social commerce strategy, helping brands aggregate, curate, and monetize visual content across social media platforms and their owned digital properties. The platform integrates with major e-commerce systems and social networks to provide end-to-end social commerce solutions.