Curalate

Leading social commerce platform within the Bazaarvoice ecosystem

Curalate is a social commerce and user-generated content (UGC) platform that enables brands to create shoppable social media experiences and leverage visual content for e-commerce. The company specializes in helping retailers and consumer brands transform their social media presence, particularly on platforms like Instagram and Pinterest, into direct revenue channels through features like shoppable galleries, influencer marketing tools, and UGC curation. Curalate operates as a subsidiary of Bazaarvoice, which acquired the company in 2019 to enhance its social commerce and visual UGC capabilities. The platform serves primarily retail and consumer packaged goods (CPG) brands, providing tools to aggregate, curate, and display user-generated content across owned digital properties while enabling direct product discovery and purchase. Curalate's technology bridges the gap between social media engagement and e-commerce conversion, allowing brands to create seamless shopping experiences from social content. As part of Bazaarvoice, Curalate continues to operate as a distinct product offering within the broader user-generated content and ratings/reviews ecosystem. Curalate's integration into Bazaarvoice has strengthened its position in the social commerce market, combining visual UGC capabilities with Bazaarvoice's extensive ratings and reviews network. The platform serves major retail and consumer brands looking to capitalize on the growing trend of social commerce and influencer marketing.