Nosto

A leading Commerce Experience Platform for mid-market and enterprise e-commerce brands, competing in the personalization and merchandising segment with a unified multi-capability suite.

Nosto is a Finnish-founded, Helsinki-headquartered Commerce Experience Platform (CXP) that empowers e-commerce retailers to create highly personalized and relevant shopping experiences at scale. Founded in 2011, the company leverages artificial intelligence and machine learning to analyze shopper behavior in real time, enabling brands to deliver tailored product recommendations, personalized content, category merchandising, and dynamic search results across their online stores. Nosto serves hundreds of e-commerce brands globally, spanning fashion, beauty, home goods, and consumer electronics verticals. The platform integrates deeply with major e-commerce ecosystems including Shopify, Shopify Plus, Magento, Salesforce Commerce Cloud, and BigCommerce, making it accessible to both mid-market and enterprise retailers. Nosto's suite of tools goes beyond basic recommendations to include A/B testing, segmentation, behavioral pop-ups, and visual UGC (user-generated content) curation — the latter bolstered by its acquisition of Stackla in 2021. This acquisition significantly expanded Nosto's content personalization capabilities and broadened its customer base. In the competitive landscape of e-commerce personalization and merchandising, Nosto competes with players like Bloomreach, Algolia, Dynamic Yield (acquired by Mastercard), and Clerk.io. Its key differentiator is a unified platform approach that combines personalization, merchandising, search, and UGC in a single solution, reducing the need for multiple point solutions. The company has raised significant venture funding and continues to expand its AI-driven capabilities to help brands increase conversion rates, average order values, and overall revenue.