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Nosto was acquired by Sesamy.
Brief
Nosto

Nosto

Nosto enables e-commerce brands to deliver AI-powered personalized shopping experiences that increase conversion rates and customer lifetime value through easy-to-implement product recommendations, content personalization, and intelligent merchandising.

nosto.comHelsinki, Uusimaa, FinlandFounded 2011

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 13, 2026

Industry
E-commerce Personalization
Business Model
SaaS
Target Market
Mid-Market to Enterprise
Employee Count
51-200
Funding
$90M
Revenue Range
$20M-$50M
Parent Company
Sesamy
API Available
Yes
Market Position

Leading e-commerce personalization platform for mid-market and enterprise retailers

Overview

Nosto is a Commerce Experience Platform (CXP) that provides AI-powered personalization solutions for e-commerce businesses. The company specializes in delivering real-time product recommendations, personalized content, dynamic bundles, and intelligent merchandising to enhance online shopping experiences and drive conversion rates. Founded in Helsinki, Finland, Nosto has grown to serve thousands of e-commerce brands globally across fashion, beauty, home goods, and other retail verticals. Nosto's platform combines machine learning algorithms with real-time behavioral data to create individualized shopping experiences across web, mobile, and email channels. The solution is designed to be easy to implement and use, targeting mid-market to enterprise e-commerce brands that operate on platforms like Shopify, Magento, BigCommerce, and other major e-commerce systems. In 2023, Nosto was acquired by Sesamy, a Swedish company, but continues to operate as a distinct brand and platform within the broader commerce technology ecosystem. The company positions itself as a comprehensive personalization solution that goes beyond basic product recommendations to include category merchandising, search optimization, user-generated content integration, and A/B testing capabilities. Nosto's approach emphasizes ease of use and quick time-to-value, making advanced personalization accessible to brands that may not have extensive technical resources or data science teams.

Products & Features

Product Recommendations

AI-powered personalized product recommendations across homepage, product pages, cart, and checkout

Content Personalization

Dynamic content and messaging personalization based on visitor behavior and preferences

Category Merchandising

Intelligent product sorting and merchandising for category and collection pages

Pop-ups & Overlays

Personalized on-site messaging and promotional overlays

Email Personalization

Personalized product recommendations for email campaigns and triggered messages

Search & Discovery

AI-enhanced site search with personalized results

Segmentation

Advanced customer segmentation based on behavior, preferences, and purchase history

A/B Testing

Built-in experimentation tools for testing personalization strategies

Key Features
Real-time behavioral personalizationAI-powered product recommendationsVisual drag-and-drop campaign builderMulti-channel personalization (web, mobile, email)Advanced segmentation engineCategory page merchandisingUser-generated content integrationBuilt-in A/B testingReal-time analytics and reportingEasy platform integrations
Use Cases
Product recommendation optimizationCart abandonment reductionCross-selling and upsellingNew customer acquisition and onboardingCustomer retention and repeat purchase optimizationCategory page optimizationSeasonal campaign personalizationEmail marketing personalizationMobile commerce optimization
Customer Segments
Fashion and apparel retailersBeauty and cosmetics brandsHome goods and furniture retailersSports and outdoor equipment storesConsumer electronics retailersSpecialty retail brands

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