Klear

A leading influencer marketing platform now integrated within Meltwater's media intelligence suite, serving brands and agencies seeking data-driven influencer programs

Klear, now operating as part of Meltwater, is an influencer marketing platform designed to help brands, agencies, and marketers identify, vet, and collaborate with influencers across major social media channels including Instagram, YouTube, TikTok, and Twitter. The platform leverages AI and machine learning to provide deep audience analytics, influencer scoring, and campaign management tools, enabling marketers to make data-driven decisions when building influencer programs at scale. Klear was founded in Israel and grew to become a recognized player in the influencer marketing technology space before being acquired by Meltwater. As part of Meltwater's broader media intelligence and social listening ecosystem, Klear extends the company's capabilities into influencer marketing, complementing Meltwater's existing suite of PR, social media monitoring, and consumer insights tools. The integration allows Meltwater customers to connect influencer discovery and campaign management directly with broader social analytics and earned media workflows, creating a more unified marketing intelligence platform. In the competitive influencer marketing technology landscape, Klear differentiates itself through its robust influencer database, detailed psychographic and demographic audience insights, and workflow tools for managing influencer relationships, contracts, and campaign reporting. Its acquisition by Meltwater positions it within a larger enterprise-grade platform, giving it access to Meltwater's global customer base and resources while continuing to serve brands and agencies seeking to scale their influencer marketing efforts.