Klear enables brands to execute data-driven influencer marketing campaigns by providing comprehensive influencer discovery, vetting, and performance measurement tools backed by extensive social media data and analytics.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing Platform
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $55M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Meltwater
- API Available
- Yes
Market Position
Leading influencer marketing platform within the Meltwater suite, serving major brands and agencies globally
Overview
Klear is an influencer marketing platform that provides brands and agencies with tools to discover, analyze, manage, and measure influencer marketing campaigns. The platform offers access to a database of millions of influencers across social media platforms, with advanced search and filtering capabilities, audience demographics analysis, and campaign management tools. Klear was acquired by Meltwater in 2019, integrating its influencer marketing capabilities into Meltwater's broader media intelligence and social listening suite. As part of the Meltwater ecosystem, Klear serves as a comprehensive solution for brands looking to execute data-driven influencer marketing strategies. The platform emphasizes authenticity and performance measurement, offering features like influencer vetting, fake follower detection, campaign tracking, and ROI analysis. Klear's technology helps marketers identify influencers whose audiences align with their target demographics and brand values, making it a significant player in the influencer marketing technology space.
Products & Features
Influencer Discovery
Search and filter through millions of influencer profiles across Instagram, YouTube, TikTok, and other platforms using advanced criteria including audience demographics, engagement rates, and content categories
Influencer Analytics
Detailed analytics on influencer performance, audience demographics, engagement metrics, and authenticity scores including fake follower detection
Campaign Management
Tools to manage influencer relationships, track campaign progress, coordinate content approvals, and facilitate communication
Performance Measurement
Campaign tracking and ROI measurement with detailed reporting on reach, engagement, conversions, and other key performance indicators
Competitive Intelligence
Monitor competitor influencer partnerships and benchmark campaign performance against industry standards
Key Features
Database of millions of influencers across multiple platformsAdvanced search and filtering capabilitiesAudience demographic analysisFake follower detectionCampaign management and workflow toolsPerformance tracking and ROI measurementInfluencer relationship managementCompetitive benchmarkingWhite-label reportingIntegration with Meltwater's media intelligence platform
Use Cases
Influencer discovery and vetting for brand campaignsCampaign performance measurement and ROI trackingCompetitive influencer strategy analysisAudience demographic research for targetingLong-term influencer relationship managementMulti-platform influencer campaign coordination
Customer Segments
Enterprise brandsMarketing agenciesMid-market companiesConsumer goods brandsFashion and beauty brandsE-commerce companies