Klear

A leading influencer marketing platform integrated into Meltwater's media intelligence suite, known for AI-driven audience analytics and end-to-end campaign management

Klear is an influencer marketing platform founded in 2012 (originally as Twtrland) that provides brands and agencies with tools to discover, vet, and manage influencer relationships across major social media channels including Instagram, TikTok, YouTube, and Twitter. The platform leverages AI-powered analytics to deliver deep audience insights, influencer performance metrics, and campaign management capabilities, enabling marketers to make data-driven decisions when selecting and working with influencers. The company built a reputation for its robust influencer discovery engine and audience authenticity analysis, helping brands identify fake followers and assess true engagement quality. Klear's platform covers the full influencer marketing workflow — from discovery and outreach to contract management, content approval, and ROI measurement — making it a comprehensive solution for enterprise marketing teams and agencies managing large-scale influencer programs. In 2021, Klear was acquired by Meltwater, the global media intelligence company, which integrated Klear's influencer marketing capabilities into its broader suite of social listening, media monitoring, and PR tools. Under Meltwater's ownership, Klear continues to operate as a distinct product offering, benefiting from Meltwater's global reach and expanded data infrastructure while serving enterprise brands and agencies seeking an end-to-end influencer marketing solution.