Influenster

Leading product discovery and review generation platform within the Bazaarvoice ecosystem, specializing in sampling-driven UGC for CPG and retail brands

Influenster is a consumer product discovery and reviews community platform that was founded in 2010 and acquired by Bazaarvoice in 2019. The platform enables consumers to discover new products, write reviews, and participate in sampling campaigns where brands send free products in exchange for honest feedback. With a community of millions of members — predominantly women — Influenster has built one of the largest repositories of authentic consumer reviews across beauty, personal care, food, and household product categories. Following its acquisition by Bazaarvoice, Influenster continues to operate as a distinct brand and platform, serving as a key component of Bazaarvoice's broader user-generated content (UGC) and ratings-and-reviews ecosystem. The platform's VoxBox sampling program remains a flagship offering, allowing brands to distribute product samples to highly targeted consumer segments and generate verified reviews at scale. This integration with Bazaarvoice has expanded Influenster's reach and syndication capabilities across major retail partner networks. In the AdTech and MarTech landscape, Influenster occupies a unique position at the intersection of influencer marketing, consumer insights, and review generation. Brands leverage the platform to build social proof, drive product awareness, and gather actionable consumer feedback during product launches or repositioning efforts. Its combination of a large, engaged community and robust review syndication infrastructure makes it a valuable tool for CPG and retail brands seeking authentic consumer voices at scale.