Connects brands with engaged consumers through product sampling programs that generate authentic reviews, ratings, and social media content at scale.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing & User-Generated Content
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 100-500
- Funding
- $15.5M
- Revenue Range
- $1M-$10M
- Stock Symbol
- N/A
- Parent Company
- Bazaarvoice
- API Available
- Limited
Market Position
Leading product sampling and review platform integrated within Bazaarvoice's UGC ecosystem
Overview
Influenster is a product discovery and review platform that connects consumers with brands through authentic user-generated content and product sampling programs. The platform enables members to discover new products, write reviews, and participate in VoxBoxes - complimentary product sampling campaigns where users receive free products in exchange for honest reviews. Influenster operates as part of the broader influencer marketing and consumer engagement ecosystem, helping brands gather authentic reviews and social proof while building community engagement. Acquired by Bazaarvoice in 2017, Influenster has become a key component of Bazaarvoice's user-generated content (UGC) strategy, combining product sampling with review generation to help brands collect authentic consumer feedback at scale. The platform serves as both a community for product enthusiasts and a marketing tool for brands seeking to generate reviews, ratings, and social media content. With millions of members, Influenster has established itself as a significant player in the product review and sampling space, bridging the gap between traditional product sampling and modern influencer marketing.
Products & Features
VoxBoxes
Complimentary product sampling program where members receive free products to test and review
Product Reviews
Community-driven review platform where members share detailed product experiences and ratings
Brand Campaigns
Targeted sampling campaigns that help brands generate authentic user-generated content
Social Sharing
Integration with social media platforms to amplify product reviews and experiences
Key Features
Product sampling programs (VoxBoxes)Community-driven reviews and ratingsSocial media integrationBrand discovery toolsMember badges and rewardsTargeted campaign matchingUser-generated content creationProduct Q&A functionality
Use Cases
Product launch campaigns with review generationBuilding social proof for new productsGenerating authentic user-generated contentConsumer insights and feedback collectionInfluencer seeding programsBrand awareness and product discoveryCross-channel content creation
Customer Segments
Consumer packaged goods (CPG) brandsBeauty and cosmetics brandsHealth and wellness companiesFood and beverage brandsHousehold products manufacturersConsumer electronics brands