Social Native

A leading UGC and creator content platform bridging the gap between brand content needs and the creator economy, acquired by Olapic in 2021 to form a comprehensive visual content solution.

Social Native is a content intelligence and creator marketing platform that enables brands to source, manage, and activate user-generated content (UGC) and influencer-created content at scale. The platform connects brands with a network of everyday creators and influencers to produce authentic visual content that can be licensed and deployed across paid media, social channels, and e-commerce. Social Native's technology uses AI to match brands with the right creators based on audience demographics, content style, and performance data, streamlining the entire content production and rights management workflow. Founded in 2016 and headquartered in Los Angeles, California, Social Native built a strong position in the creator economy by offering an end-to-end solution that covers creator discovery, campaign briefing, content creation, rights licensing, and performance analytics. The platform serves major enterprise brands across retail, CPG, beauty, and fashion verticals, helping them replace expensive traditional content production with cost-effective, high-volume creator content. Its ability to integrate UGC directly into paid advertising workflows — particularly on platforms like Facebook, Instagram, and TikTok — differentiated it from simpler influencer marketing tools. In 2021, Social Native was acquired by Olapic, a pioneer in visual UGC marketing, creating a combined entity with expanded capabilities across content collection, creator activation, and content distribution. The acquisition brought together complementary technologies and customer bases, strengthening the combined platform's position in the visual commerce and creator marketing space. The Social Native brand and platform have continued to operate as part of this broader organization, serving enterprise clients seeking scalable, authentic content solutions in an increasingly creator-driven digital advertising landscape.