Olapic

Pioneer in visual UGC and shoppable content solutions for e-commerce

Olapic was a visual commerce platform that pioneered the collection, curation, and distribution of user-generated content (UGC) for e-commerce brands. The company helped retailers and brands leverage authentic customer photos and videos across their marketing channels, including websites, social media, and digital advertising. Olapic's platform enabled brands to discover, rights-manage, and publish visual content created by their customers and influencers, turning social media content into shoppable experiences. Founded in 2010, Olapic became a leader in the visual UGC space, serving major retail and consumer brands globally. The platform integrated with e-commerce systems and social media platforms to create seamless shopping experiences powered by authentic customer content. In 2016, Olapic was acquired by Monotype (now Monotype Imaging Holdings Inc.) and later became part of the combined entity when Monotype's marketing solutions division was sold. In 2019, Olapic was acquired by Stackla, an Australian visual content marketing platform, and the two brands were eventually consolidated. The combined entity continued to operate under new ownership, with the Olapic brand eventually being phased out in favor of unified branding under subsequent acquisitions in the visual commerce and UGC space.