Tagger Media

A leading influencer marketing platform known for deep audience analytics and social intelligence, now operating as part of Sprout Social's product suite

Tagger Media is a comprehensive influencer marketing and social intelligence platform that helps brands, agencies, and media companies identify, manage, and measure influencer partnerships at scale. The platform combines a robust influencer discovery engine with deep audience analytics, campaign workflow tools, and competitive social listening capabilities, enabling marketers to make data-driven decisions throughout the influencer marketing lifecycle. Tagger's proprietary data set covers millions of creators across major social platforms including Instagram, YouTube, TikTok, Twitter, and Facebook. Founded in 2018 and headquartered in Los Angeles, California, Tagger Media built a reputation for the depth and accuracy of its audience data, including psychographic and demographic breakdowns of influencer audiences. This allowed brands to go beyond surface-level metrics like follower counts and instead evaluate creators based on the actual composition and behavior of their audiences. The platform also offered robust CRM-style relationship management tools, making it a full-stack solution for enterprise influencer programs. In August 2023, Sprout Social acquired Tagger Media, integrating its influencer marketing capabilities into Sprout Social's broader social media management suite. The acquisition positioned Sprout Social as a more complete end-to-end social media platform, while Tagger continues to operate as a distinct product offering within the Sprout Social ecosystem. The combined offering allows Sprout Social customers to manage organic social, paid social, and influencer marketing from a unified platform.