Tagger Media

A leading data-driven influencer marketing platform, now operating as part of Sprout Social's enterprise social media management ecosystem

Tagger Media is a comprehensive influencer marketing and social intelligence platform that continues to operate as part of Sprout Social following its acquisition in August 2023. The platform provides brands, agencies, and media companies with powerful tools to identify and vet influencers, manage campaigns end-to-end, and measure performance across major social channels including Instagram, YouTube, TikTok, Facebook, and Twitter/X. Its proprietary data engine indexes billions of social data points to deliver deep audience insights and affinity-based discovery capabilities. Founded in 2018 and headquartered in Los Angeles, California, Tagger Media built a reputation for combining influencer relationship management with robust social listening and competitive intelligence features. The platform's 'Signals' technology analyzes psychographic and behavioral data to help marketers find creators whose audiences genuinely align with brand objectives, moving beyond simple follower counts to more meaningful engagement metrics. Following the Sprout Social acquisition — valued at approximately $140 million — Tagger's capabilities have been integrated into Sprout Social's broader social media management suite, expanding Sprout's offering into the influencer marketing space. Tagger continues to serve enterprise brands, global agencies, and media companies seeking a data-first approach to influencer marketing, now with the added scale and resources of Sprout Social's platform behind it.