Tagger provides end-to-end influencer marketing and social intelligence capabilities that enable brands to discover authentic influencers, manage campaigns, and measure ROI through comprehensive data analytics and AI-powered insights.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing and Social Media Analytics
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- acquired
- Revenue Range
- $1M-$10M
- Stock Symbol
- N/A
- Parent Company
- Sprout Social
- API Available
- Yes
Market Position
Leading influencer marketing platform within the Sprout Social ecosystem, serving enterprise brands and agencies
Overview
Tagger Media is a leading social media intelligence and influencer marketing platform that provides brands, agencies, and marketers with comprehensive data-driven insights for their social media strategies. The platform combines influencer discovery and management, social listening, audience analytics, and campaign measurement capabilities into a unified solution. Tagger's technology enables users to identify authentic influencer partnerships, track brand sentiment, analyze competitor activities, and measure ROI across social media campaigns through advanced AI and machine learning algorithms. In 2021, Tagger Media was acquired by Sprout Social, a major social media management platform, significantly strengthening its market position and expanding its reach within the enterprise social media marketing ecosystem. As part of Sprout Social, Tagger continues to operate as a specialized influencer marketing and social intelligence solution, serving major brands and agencies globally. The platform is recognized for its extensive influencer database, sophisticated audience demographic analysis, and robust campaign management tools that help organizations navigate the complex landscape of influencer marketing and social media analytics.
Products & Features
Influencer Discovery
AI-powered search and discovery tool to find influencers across social platforms based on audience demographics, engagement rates, and brand affinity
Campaign Management
End-to-end campaign workflow management including influencer outreach, contract management, content approval, and payment processing
Social Listening
Real-time monitoring of brand mentions, sentiment analysis, and competitive intelligence across social media channels
Audience Analytics
Deep demographic and psychographic analysis of influencer audiences to ensure brand-audience alignment
Performance Measurement
Comprehensive campaign analytics and ROI tracking with customizable reporting dashboards
Key Features
AI-powered influencer discovery across multiple social platformsAudience demographic and authenticity analysisCampaign workflow automation and managementReal-time social listening and sentiment trackingComprehensive performance analytics and ROI measurementFraud detection and fake follower identificationContent rights managementCompetitive benchmarkingCustom reporting and dashboardsInfluencer relationship management (IRM)
Use Cases
Influencer campaign planning and executionBrand sentiment monitoring and crisis managementCompetitive social media intelligenceAudience research and segmentationInfluencer vetting and authenticity verificationCampaign ROI measurement and optimizationContent performance analysisInfluencer relationship management
Customer Segments
Enterprise brandsMarketing agenciesMid-market companiesConsumer packaged goods (CPG) companiesRetail and e-commerce brandsBeauty and fashion brandsTechnology companies