Brandwatch Falcon.io
Acquired by Brandwatch (owned by Cision)Falcon.io provides a unified platform for managing all aspects of social media marketing, from content creation and publishing to engagement, advertising, and measurement, enabling brands to deliver consistent customer experiences across social channels.
Last updated Feb 8, 2026
- Industry
- Social Media Management
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $28M
- Parent Company
- Brandwatch (owned by Cision)
- API Available
- Yes
Market Position
Leading social media management platform focused on unified customer experience, now integrated within Brandwatch's broader consumer intelligence suite
Overview
Falcon.io is a comprehensive social media marketing and customer experience platform that was acquired by Brandwatch in 2022. The platform provides an integrated suite of tools for social media management, including content publishing, audience engagement, social listening, paid advertising management, and analytics. Falcon.io serves as a unified workspace for marketing teams to manage their entire social media presence across multiple channels and networks. As part of Brandwatch, Falcon.io strengthens the combined company's position in the social media management and consumer intelligence space. The platform is particularly known for its user-friendly interface, robust collaboration features, and ability to handle complex, multi-brand social media operations. It serves mid-market to enterprise clients across various industries, helping them streamline social media workflows, improve team collaboration, and measure the impact of their social media efforts on business outcomes.
Products & Features
Publish
Content planning, creation, approval workflows, and multi-channel publishing capabilities
Engage
Unified inbox for managing customer interactions and conversations across social networks
Listen
Social listening and monitoring tools to track brand mentions, sentiment, and trends
Advertise
Social advertising management for creating, managing, and optimizing paid campaigns
Measure
Analytics and reporting tools to track social media performance and ROI
Key Features
Unified social media inboxContent calendar and publishingCollaboration and approval workflowsSocial listening and monitoringPaid social advertising managementMulti-channel analytics and reportingAudience insightsInfluencer identificationCompetitive benchmarkingCustom dashboards
Use Cases
Enterprise social media managementMulti-brand social media operationsSocial customer service and engagementSocial media campaign managementInfluencer marketingSocial media analytics and reportingCompetitive social intelligenceCrisis management and monitoringContent collaboration and approval
Customer Segments
Enterprise brandsMid-market companiesDigital marketing agenciesRetail and e-commerceMedia and entertainmentFinancial servicesTravel and hospitalityTechnology companies